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There are many alternatives on the market today for creating professional online stores. The best known are PrestaShop, Magento, Shopify, Shopware and WooCommerce. Shopware is an innovative German solution for creating online stores that is becoming increasingly popular thanks to the many advantages it offers and its commitment to innovation and adaptation to the current needs of digital commerce. It is an excellent platform for creating modern and innovative online stores, characterized by its ease of use and emotional appeal to customers when shopping.
When watching a movie or buying a product on online platforms, have you ever wondered what is behind the suggestions that are automatically offered to you? This mechanism is based on recommendation systems. The recommendation systems make it possible to offer consumers products that may be of interest in order to improve purchasing processes and enable up- and cross-selling. A recommendation mechanism is a tool that uses a series of algorithms, data analysis and even artificial intelligence (AI) to make online recommendations.
Outsourcing is the outsourcing of a phase of the production process or service in which the company is not specialized or does not have the resources to carry out internally. An external company has its own resources and infrastructure for carrying out the required processes and tasks relating to information technology. More and more companies are outsourcing certain aspects of their business by hiring the services of specialized institutions to achieve cost savings and optimization, improved processes or simply to focus on their business strategies.
Online retail is becoming increasingly popular, especially during the pandemic. For customers, it is a quick and easy way to compare services and products from different brands without having to leave the house. You can visit a store regardless of the time or day. An online store allows its owners to be operational 24 hours a day, 7 days a week and at the same time increase sales and therefore income, and in order to remain competitive, online businesses, including online stores, are constantly improving their online presence.
In September 2020, security problems occurred in Magento 1, as a result of which around two thousand online stores were attacked by Magecart. These attacks occur from time to time in online stores, where the infrastructure is broken into and a well-disguised skimmer is placed. By skimming sensitive information from the checkout pages, such as customer data, email addresses and payment information, these can easily be stolen by the attackers. These attacks were first discovered and investigated by Sansec Anti-Skimming Technologies.
In the age of online shopping, customers expect the online shopping experience to be not only worthwhile, but sometimes even better than in a physical shop. It goes without saying that the user can view the image of the product they want to order, as well as often change the colour and size from the predefined sizes. But it goes even further when customers want a completely customised solution for their needs while shopping from the comfort and safety of their own home: Taking a close look at every product detail, material, size and shape, adding their own logo, sometimes even their own design - it's already possible now thanks to a product configurator.