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Imagine you want to buy a pair of sneakers on the Internet. You open the browser, and as you type in the request, you imagine all the time spent searching for the desired product. But then, when you open a favorite online store, you immediately see the recommendation for sneakers with the color, material, size and type you need. "Lucky you!" - you will immediately think. But it's not that simple. This is where personalization happens.

2020 will go down in history as the year of sudden dramatic changes due to COVID-19. Under the pressure of the lockdown and massive restrictions, the global economy suffered and shrank, with some industries coming to a complete standstill. Humanity is in a phase of revolutionary transformation of the world of work, with teleworking experiencing a major boom. As a result, a large number of office buildings have been all but abandoned and the majority of companies are having to restructure their business and establish a digital infrastructure for working from home in order to survive in the market.

Google considers the quality of search results to be a strategically important goal. The main question is: how to reduce the number of websites in search results that cause a negative experience and increase the number of websites that meet user needs? To solve this problem, Google will implement new factors for evaluating resource quality - the Core Web Vitals, which came into force in May 2021.