One of the main problems in e-commerce is cart abandonment, i.e. the customer does not complete the purchase due to certain reasons. According to the statistics, the average cart abandonment rate is 69.99%. So the main question is: what made the consumer abandon the buying process? The most c...
The coronavirus pandemic has radically changed consumer behavior. Ecommerce has seen unprecedented growth in 2020-2021: people who had never shopped online before indulged in ecommerce, and the people who may have already shopped on the internet only solidified the habit. So the context of the pa...
What is a product configurator? Types of product configurators. Where a product configurator is used? Why the product configurator is important. Advantages of product configurator. Disadvantages of product configurator. How to develop a product configurator? Conclusion I...
What is Personalisation in e-commerce? Definition How does it work? How does it evaluate? Why is it important? Who needs personalisation? How to start e-commerce Personalisation? 6 working Personalisation examples. Conclusion Imagine you want to buy a pair of sneakers on th...
What are Core Web Vitals? How to measure Core Web Vitals? How to optimise LCP, FID and CLS? Google considers the quality of search results as a strategically important aim. The main question is: How to reduce the number of sites in search results that causes a negative experience and incre...
