Shopware worlds of experience: Creative and efficient design for your online business

To create an unforgettable brand experience, Shopware 6 offers a simple and intuitive option for managing content pages in the online store - worlds of experience. This allows content for B2B and B2C stores to be designed quickly and precisely on all devices in every corner of the world. Thanks to innovative functions, the online store impresses with unique landing pages, product and category pages, creating an unforgettable, individual customer journey. This allows companies to increase their order volume and order value, and in our article we describe the possibilities offered by Shopware 6 with its new feature. Find out more in order to take full advantage of all the functions.

What are Shopware Shopping Experiences?

Shopware 6 fascinates customers with an ingenious and easy-to-understand tool for designing and customizing the store look. With its help, outstanding shopping experiences are created because worlds of experience unite the store system with CMS, a powerful tool that is particularly important for online retailers and store operators. It allows marketing and sales strategies to be implemented perfectly, because adapting and updating content has never been so easy. To create diverse layouts in the Shopware 6 worlds of experience, one or more elements (images, texts) must be grouped into individual blocks. These blocks are categorized into groups and added to sections. This is how layouts are created. Before creating the new layout, you have to configure it according to a few points, and the following advantages of Shopping Experiences can rightly be emphasized:

1. The creation, modification and administration of different websites are made possible via the admin area.
2. As CMS is extended with user-defined content types, online retailers benefit from a comprehensive range of functions.
3. Thanks to the individualization of the pages and special features of Shopware 6, experience worlds can be easily adapted to tailor-made requirements.
4. The layouts can be designed quite easily using the predefined blocks via drag & drop, without any programming or design knowledge.
5. When the quick view is activated, the relevant product details are displayed in full so that the customer stays on the website for longer.
6. Thanks to rule-based visibility, online retailers can display content for specific target groups and at the appropriate time.
7. Experience worlds can be used to create SEO-optimized content.

Importance of worlds of experience for your online store

As customers today are increasingly looking for experiences and not just products, online retailers are trying to offer them a memorable shopping experience, to touch them emotionally. Experience worlds are being used with this aim in mind. This is an excellent option for Shopware 6 B2B and B2C stores. The interactive and lively design of online stores improves the user experience and strengthens customer loyalty.

User experience

The user experience is an important part of online retail. It is necessary to establish an emotional relationship between the customer and the product and the brand. The unique user experience is characterized by high-quality images, simple language, comprehensible texts and clear colors. Shopware 6 worlds of experience is a good example of an atmospheric journey through your webshop, which is made possible thanks to the storytelling feature. The unique brand identity can be brought to the fore. With Shopping Experiences, you can easily create and customize excellent websites with an appealing design.

Conversion optimization

This powerful feature not only guarantees an excellent user experience, but also higher conversion rates. Customers receive detailed information about products, which increases the number of successful purchases. The dwell time of visually appealing webshops is higher and they achieve higher conversion rates. With worlds of experience, you can create a very individual, excellent design and retain customers in the long term.

Optimization for mobile devices

The online store is normally displayed on all end devices. With Shopware Shopping Experiences, you can hide certain blocks on different screen sizes. To do this, you should select a specific display device (mobile, tablet or desktop). Then these blocks will not appear on it. If necessary, you can also assign your own images to the blocks, otherwise images will look cropped, and thanks to the optimization of worlds of experience, even extensive texts offer short loading times. By using compressed images and caching options, you can reduce loading times and increase speed. This feature can also be used to improve performance.

Several positive effects are noticed as a result of website optimization for mobile devices. These include an increase in mobile and online website traffic, awareness and conversion on the mobile site. This is evidenced by the data from the survey of marketing decision-makers.

What possibilities and functions do experience worlds offer?

With Shopware 6 Shopping Experiences, you can create a cool homepage and other store pages. This online store tool is used to create creative content that highlights your label and increases conversion rates. Customers are presented with a variety of products as well as positive experiences. It enables quick and easy integration of media. Online shopping becomes more lively and intuitive because the content is linked to emotions. You can address customers directly with personalized content and present your own brand in a professional and modern way.

The functional scope of worlds of experience includes:

• Compatibility with Shopware premium themes. Companies can boost confidence in their own label with a uniform visual bank ID, as the CMS works well with Shopware Premium themes.
• Data mapping enables work processes to be accelerated by assigning a layout to some pages. This can reduce errors and standardize the data.
• Scrolling navigation allows customers to find the products and content they need quickly and easily.
• You can create individual forms such as newsletters and contact forms that correspond to the brand identity.
• It is possible to make individual content blocks visible to specific target groups.
• Thanks to extensive expansion options, individual content elements can be created according to specific requirements.
• The use of Shopware Publisher promotes team collaboration. More customers can be reached and content output can be maximized.
• Digital sales rooms are used to create outstanding customer experiences.

Website design with worlds of experience. First steps

To start working with worlds of experience, you should select content in the admin area. There are layouts for different page types. You can delete these layouts, save a preview and duplicate them so that you can then make your own adjustments.

Layout Creation

To create a new layout, click on "Create new layout". Then select the desired page type. Depending on the selected type, different blocks are added. A distinction is made between

• Store pages (service pages). The main pages available for this are the terms and conditions page, shipping conditions and contact form.
• Landing pages. Special store pages that are designed differently and have their own URL. They are visited by customers and can be used for marketing purposes.
• Category pages. These are the home pages of each category with the product listing. You can display texts from the corresponding category dynamically by clicking on the data assignment.
• Product pages. The following blocks are available for the pages with detailed information about the product: product description, buybox, product image gallery.

After selecting the type, you can determine how the layout section is structured. You can choose between the layout with the sidebar and the full page width. Sidebar is suitable in cases where filters or category navigation need to be placed. Additional sections can be added during editing. It is necessary to name the layout. These are the basic configurations that must be made.

Layout Ditor

In this part of Shopware 6 Shopping Experiences, new layouts are also created and existing ones are opened and customized. They are assigned to a category or a landing page via layout assignment. If you click on icons in the bar at the top of the screen, you can see how the layout is displayed in different views. You can change elements without opening them to fill them with content. The blocks can be dragged and dropped to the desired position in the editor.

There is a text editor in the settings of the text element. This can be used to customize texts. Texts can be created with the help of AI Copilot. You can change the existing image in the image block. There are images in different formats. The Data assignment item is used to automatically fill the image content. In the block settings, you can select a background color or a background image.

FAQ

• What options does Shopware offer for customization?

With the help of experience worlds, the online store can be customized. There are customized layouts for different devices, a drag-and-drop editor, and many customizable themes. The Shopware Store offers a wide range of extensions at reasonable prices.

• Is it possible to create individual product categories in the experience worlds?

You can create a layout for each category page with corresponding blocks.