Shopware + AI: The best innovative AI features changing E-commerce

The influence of machine learning is significant. That is why it is used in all areas today. Online retail cannot do without AI technology because it offers customized interactions and revolutionizes the customer experience. There are a variety of AI functions that Shopware offers for process optimization, cost savings and sales growth. In our article, we explain the most important AI features and the role they play in online retail.

How is artificial intelligence changing e-commerce?

AI helps companies to become more competitive and customer-oriented. According to the Bitkom survey, 55% of the population think the use of AI in online retail is positive. It allows individual customer needs to be better understood, analyzed and fulfilled, processes to be optimized and content to be generated and managed more quickly. AI integration in Shopware helps to increase efficiency, improve performance, helps to detect fraud at an early stage, etc.

Why is AI becoming an important tool for online retail?

It can be used to analyze customer behavior and preferences, generate personalized product recommendations and reviews, and create dynamic pricing. The introduction of this technology in e-commerce leads to an increase in conversion rates. Advantages of using AI in Shopware stores

Thanks to artificial intelligence, both retailers and customers benefit. Here are the advantages for sellers:

• Cost reduction and lower error rate through automation of routine tasks;
• Customer satisfaction and customer loyalty through 24/7 availability of customer service;
• Strategy adaptation and rapid response to market changes thanks to precise market analysis;
• Increase in conversion rates;
• Creation of sales-boosting product descriptions;
• Time saving.

Customers appreciate other advantages of artificial intelligence in Shopware:

• individual shopping experience thanks to personalized customer approach;
• Product search based on images;
• Needs-oriented product recommendations;
• Updating the product properties;
• 24/7 availability.

Top 5 AI functions

AI is being used more and more frequently in e-commerce these days. The hype surrounding chatbots (ChatGPT) is evidence of this. Artificial intelligence simplifies the performance of various tasks. Thanks to the use of LlamaIndex, data from different sources is organized, making it accessible to AI-powered functions. Product data is processed, attributes are created and search functions are improved. Shopware AI Copilot offers a variety of advanced AI functions and we describe some of them in more detail.

AI-generated content: Texts and images

This feature can be used to create content for experience worlds. It allows you to easily create different types of content, translate it into different languages and check the spelling. This allows retailers to quickly create different texts and improve their quality, and there is also a "text to image" function that visualizes the background image based on the description.

Intelligent data export wizard

In Shopware 6, you can quickly and easily export the required data from the store system to a CSV file using an export wizard. You need to write a query. KI then converts this into a database query and displays the result in the preview window. Finally, it is downloaded as a CSV file.     AI-based customer classificationAll customer data is classified into several groups (premium customers, returning customers, frequent customers). Based on their order history, AI creates labels and rules, uses them for a specific customer group for marketing mailings. Keyword wizard for imagesThis function is used to analyze uploaded images and assign appropriate keywords to them. They are saved as metadata, which improves their findability and SEO. If you want to automatically generate alt and title tags for product images, you can integrate the Shopware plugin ChatGPT - comprehensive AI store assistant into your store system.

AI analysis of ratings and creation of summaries

This function can be used to summarize product reviews. The retailer can check or adapt them and publish them on the product detail page. This gives customers valuable feedback that influences their purchase decision. They understand better how the product is perceived by other shoppers and do not have to read every single review.there are other features available from Rise Plan. In the Shopware Store you will find several extensions if existing features are not sufficient for your business or if you are running Community Edition. KennerSoft programmers will help you implement plugins, customize them to specific business needs or develop desired solutions if needed. You can always contact our agency for more information.

Implementation of AI in Shopware increases business efficiency

Companies in the B2C and B2B sectors can significantly increase their own efficiency through the use of AI. Repetitive tasks are automated and human errors are minimized. Thanks to AI-powered analyses, companies can recognize new trends more quickly and meet future needs. Customer experience is optimized through personalized offers and comprehensive customer service. Stock levels can be constantly monitored and logistics optimized, targeted marketing campaigns designed.

At Shopware 6 GitHub you will find the necessary tools and instructions to help you with the implementation. Then you can successfully implement AI-powered product search, personalized recommendations and other functions. As a result, you speed up workflows and make better use of resources. You can work faster and stay competitive. With the help of AI-based assistants, you can focus better on strategic tasks .

Shopware + AI is a measure of quality

To stay one step ahead of the competition, AI technologies are integrated into the e-commerce platform. They work in the background and provide valuable insights. This makes online business more effective and improves its performance, competitive advantage and efficiency. Store operators can recognize fluctuations in demand in advance and react to them correctly. Precise, personalized features clearly highlight the quality of the store system.   If you are interested in the possibilities of the e-commerce platform, test its functions with the help of Shopware 6 Demo. Then you can get to know the store system better and make the right decision. Professional advice from KennerSoft experts will also help you.