Migration from Magento to Shopware 6 - what you need to know

Magento and Shopware are the most powerful and highly scalable software solutions on the market, enabling entrepreneurs to build and manage their e-business effectively. Shopware is more suitable for small and medium-sized businesses as it is easier and cheaper to operate. Magento, on the other hand, is to be considered as an enterprise e-commerce solution, the system better meets the needs of medium and large companies that are not afraid of very high financial investments.So if the complexity of Magento overwhelms you or instead of transitioning from Magento 1 to Magento 2 you have decided to discover the advantages of Shopware, you are in the right place.Shopware is the leading e-commerce platform in Germany, which is making a big leap in the global market. It is a modular online store system with over 91,000 customers worldwide that was first released as open source software in 2004. With this e-commerce solution, online retailers can design their own online store flexibly and freely

Source: BuiltWith https://trends.builtwith.com/shop/Shopware

Explanation of the scheme: TOP 10K, 100K, 1m - means: TOP of websites by traffic, so among the 100K most popular websites in 2021, for example, Shopware-based websites took almost 125. Among the TOP 1m in the same year - over 1000.Migrating a Magento online store to Shopware brings numerous benefits, which we will look at in more detail below.

What advantages does Shopware offer?

Shopping worlds

The shopping worlds in Shopware are a creative means of creating emotional shopping experiences. With the help of shopping worlds, it is possible to display any product information for customers in the desired form: Article sliders, YouTube videos, banners or manufacturer sliders. They can be created via the Shopware backend and are responsive. There are already preset templates in the system, and all you need to do is fill these templates with content - quickly, easily and without hiring an agency.

You can also create individual templates in Shopware, and this storytelling function attracts existing and new customers.

Working in the admin panel

Shopware Entwickler have created a very clear and intuitive admin area with a plugin manager that is easy to use. Magento, on the other hand, is very complicated and requires more time to understand the system. The administration area in the backend is clearly structured and is very user-friendly thanks to its simple operation.

This saves valuable time in the administration of the online store

Shopware guarantees flexible management of product variants, stock levels, availability status and prices.

High Flexibility

Shopware guarantees suitable offers for small e-commerce companies and start-ups, as well as for medium-sized and large international companies. With the free open source edition, it is possible to create fast and cost-effective market entries even without technical expertise. Professional and Enterprise Editions are suitable for medium-sized and large companies.

Integrated Blog

A blog system is already integrated in Shopware, it has a simple and intuitive user administration, digital publishing, media management and a simple theme system.

Affiliate-System

With the integrated partner program you can reward partner websites for referring to your website. With affiliate marketing, you can check whether customers come to your online store from a specific comparison portal or price search engine.

Effective Google ranking

The Shopware store system offers simple search engine optimization. The meta descriptions and meta titles are easy to add. You can also implement comments and product ratings, which are important for the ranking. Thanks to automatic SEO configuration, work in the system is made easier. Shopware's excellent SEO options increase the visibility of the online store and place it higher in Google search results.

Voucher system

Voucher system is a good way to attract new customers and win back old buyers. There are different types of vouchers in Shopware. It is possible to generate a generally valid voucher code or to create individual vouchers. You can determine exactly how many vouchers, with what value, over what period of time, etc. are provided. These can be used for promotions or sent to existing customers - depending on your strategy and objectives.

Multi-shop and multi-language capable

Thanks to the multi-shop functionality, it is possible to create several online stores and manage them via just one main store. This function is particularly important and can usually be used in the B2B sector. If the retailer has a large product range, for example, the products can be targeted at specific groups and positioned against the competition. Multi-shops are a common trend in e-commerce and Shopware is also keeping pace with the times here. It is even possible to set up multilingualism for international customers. Ready-made language packages are also available.

Plugins / Extensions

In the Shopware Store there is a large number of useful plugins for online stores, which can cover almost all necessary functions that are not standard: for SEO measures, migration, B2B, analysis, order process, personalization and other areas.

Community

The Shopware community is currently under construction and has 40,000+ developers. There is a Shopware forum where users can ask their questions. From the Professional Edition onwards, Shopware support can be booked separately. The internal Shopware Wiki is constantly being developed and is available in English. Shopware also provides its own portal, where users can write down bugs (you can also view the status of the fixes). There are also video tutorials, live trainings, webinars and certifications with the in-house Academy.Since Adobe bought Magento, the company is more oriented towards very large enterprise e-commerce projects, and Shopware, on the other hand, can support all small, medium and mid-sized projects very successfully.

Since Magento comes with numerous features, using this software is quite complicated. If you are not technically inclined, using Magento may not be user-friendly for you.

The Magento interface is complex as it contains thousands of different settings. Magento programming as well as setup and customization can present real difficulties. Shopware is much simpler in this sense, and Shopware has shown better performance. Shopware's response times are faster on almost every website tested:

Image source: https://yegorshytikov.medium.com/shopware-6-vs-magento-2-3-3-performance-dcf71dba0797

Shopware is also highly scalable. There are no limitations in terms of storage space, processes, performance and functionality. The platform grows with your business and is ready for any load.So, we feel that Shopware has great future and owns future niche of B2C e-commerce. It has unbeatable advantages, is simple and affordable. Our Magento B2B agency offers you good expertise so that your company can take advantage of all the benefits. As a conversion optimization agency, we offer services in this area. Our references tell you more about us.