Why do you need a CRM system?
When a company is founded, it is possible to control customers and clients using spreadsheets, e.g. in Excel, although it is common to lose time and opportunities in the process. The larger the company becomes, the more such a process slows down the company's success. Spreadsheets are difficult to update, interpret and share with the team; notes and emails are lost; communication between salespeople is impaired; the main problem is that your most important data is in different places, making it difficult to share and collaborate on information with everyone. Thank goodness for CRM! In this post, you'll learn more about the main benefits of implementing this tool. But first, let's get to the definition, of course! CRM (Customer Relationship Management) is a system that allows you to capture and organize all your important contacts and keep track of your company's interactions with potential and existing customers. It enables the full management of all customer relationships, which ensures the long-term success of the company and allows you to store important data such as name, address, telephone number, website visits and description of each interaction in the tool when contacting a potential customer. In this way, customer data, leads and opportunities are collected in the same place. It goes far beyond a contact list: simple CRM for small businesses makes it possible to build lasting relationships with customers and give them the best experience throughout the sales process.Well, now finally to the benefits.
The advantages of using a CRM system
Organizing and managing business processes
The use of spreadsheets or inflexible internal systems hinders the tracking of sales opportunities. With an e-commerce CRM, it is possible to organize the sales process and monitor data in real time, ensuring a clear overview of all stages of the negotiation. Full control!
All data in one place
Anyone who works with spreadsheets or diaries knows that you can't rely on memory alone to remember everything that was said during the phone call 2 months ago, for example, but losing details of a service can affect the sale. With the information at hand, on the other hand, you can have a personalized interaction because you know exactly what touchpoints the potential customer has had with the company. Personalization! By the way, do you want to read more about personalization in e-commerce? Then this article is just for you. In CRM, all data is centralized and organized in one place so that every employee can access the information they need from one platform. This includes contact information such as email address and telephone, but also more detailed data such as the history of interactions with your company and what the customer has already purchased from you.
Sell more, better and faster
With CRM, salespeople manage the entire sales process from one place. The tools often integrate with email, calendar and marketing automation software, so the salesperson doesn't have to waste time switching between tools.The result: More frequent, smarter and faster sales. In CRM, it is also possible to build a sales process with step-by-step instructions - so-called workflows.
Focus on customer needs = customer loyalty
Put the focus on the customer, even before they express it. Nowadays, retaining a customer is as important or even more important than acquiring new customers. Once someone has bought from you, the next step is to retain the customer, and CRM helps immensely with this task. With the information available in the software, you can offer products that are in the consumer's profile, work with targeted marketing and adjust the timing of contact and an offer, in addition to providing a highly personalized service. The result? Loyal customers!
Analyze and improve
Knowing the reasons why deals are not closed is the first step to increasing sales volume. Knowing where the weak points of your product or service are, where the sales team's arguments are failing and where the competition is ahead is essential for you to redesign the offering and regain market leadership. And with a CRM solution, such analyses are possible and efficient in the long term.
Do you still have doubts?
But if you still have doubts, consider these points:
If you make few sales
To attract and retain more customers, you need to know where each prospect is (i.e. at which stage), which enables a more precise approach. Without this information, it is more difficult to close a deal.
If your processes are not working
If the sales process is not well coordinated, the work becomes more complicated and costs increase. It also takes longer to respond to customer inquiries. The consequences are self-explanatory.
When you make decisions based on inaccurate data
With inaccurate reports, it is difficult to find out where your company is right and where it is not making the necessary changes. If you are still creating manual reports, it may be just the right time to go one step further with CRM.
Are you looking for a CRM for e-commerce?
EspoCRM is here for you. This is a CRM solution for SMEs with numerous advantages, available as cloud software or self-hosted (on your own server, free of charge). It offers essential functions for managing customer relationships, workflows, reports, roles and rights, calendars, emails and much more.the manufacturer's website: https://www.espocrm.com/de/
Our company Kenner Soft Service GmbH presents itself as a qualified technical SAP consultant, is happy to take over the work around the server hardware adaptations, operating systems, optimizations and configurations. We will certainly adapt EspoCRM to your company's needs. Our agency has been working with EspoCRM for a long time - the implementation costs are low. We offer you an excellent price-performance ratio and you will benefit from EspoCRM advantages very quickly.
