Online retail is booming – and the competition in e-commerce is huge. To stand out from the competition, you need to have a well thought-out strategy and utilise the best solutions that will bring you success.
We, KennerSoft Services GmbH, are familiar with the latest e-commerce trends and will be happy to advise you.
Services of our e-commerce agency
Our competent e-commerce agency offers a wide range of services for you:
Consultancy and strategy
As Onlineshop Agency we offer consulting services to develop and improve your e-commerce strategy.
Software selection
We can help you choose the right e-commerce solution for your needs. We are familiar with the best e-commerce solutions in Germany and worldwide: Shopware, OXID, Magento and others.
Software development
Our experienced team develops appealing online shops that are user-friendly and feature-rich. If required, we can create customised modules and product configurators.
Design and user experience
We create user-friendly designs and optimise them to increase conversion rates, or help you select an available theme.
Security and data protection
We implement security measures to protect your customers and sensitive data.
Third-party integrations
We integrate required third-party tools such as ERP, PIM, CRM, Strapi headless CMS and other e-commerce solutions and payment systems.
Testing and quality assurance
We carry out comprehensive software tests and guarantee the highest code quality.
Optimisation and maintenance
We monitor the performance of your web shop and continuously optimise your website.
Optimisation and maintenance of your online shop
The optimisation and maintenance of your online shop are continuous processes that are crucial for the long-term success of your company.
Optimisation focuses on improving the performance and user experience of your website. This includes optimising loading times (image compression, caching, content delivery network, minimising HTTP requests, code and server optimisation, etc.), improving navigation, adapting the design and other measures.
The maintenance of your website includes regular updates, security patches and bug fixes. This ensures the stability and security of your webshop. With constantly evolving technologies and increasing security requirements, regular maintenance is essential to prevent problems and protect your website from threats.
Our Agency for E-commerce offers comprehensive optimisation and maintenance services for your online shop. Our experienced team continuously monitors the performance of your website, carries out updates, fixes potential errors and makes suggestions for improvement. With our services, you are equipped for the demands of the e-commerce market and can thus ensure your long-term success.
Customised connectors
We develop customised interfaces to enable data exchange and interaction between different applications. These include CRM, ERP, PIM systems and other software solutions. We can also connect your online shop to the required marketplaces (Amazon, Ebay, price search engines). Our connectors automate processes and data transfers, which saves time and minimises human error.
Modules for e-commerce solutions
In the world of e-commerce, flexibility is the key to success. Every company has unique requirements that cannot always be covered by standard functions. The use of additional modules can help you to customise your online shop according to your wishes.
The selection of the necessary modules in e-commerce depends on the specific needs of your business, your industry and your goals. Shop operators usually choose e-commerce modules that extend the following functionalities:
- Product management
- Individualisation of products (product configurator)
- Shopping basket and checkout
- User accounts
- Search and filter functions
- Customer ratings and reviews
- Payment gateways
- Shipping and logistics
- Merchandise management system (WMS)
- Mobile optimisation
- SEO-Tools
- Analysis and reporting
- Customer support and live chat
- Marketing-Tools
- Social-Media-Integration
We will be happy to support you in analysing your company's requirements and selecting additional extensions. If required, we can take over the creation of new modules, product configurators of any complexity and CPQ solutions.
Onlineshop Relaunch
An online shop relaunch is an important strategic decision that needs to be planned carefully. When is it necessary?
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Outdated technology. If your existing online shop is based on outdated technology, this can lead to performance problems, security gaps and a lack of scalability. A relaunch may therefore be necessary to switch to a more modern platform.
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Change in the business model. If your business model changes, e.g. from B2C to B2B or vice versa, a relaunch can also be considered in order to adapt the website accordingly.
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Improvement of usability. If customer feedback or Usability Analyses indicate problems with the user experience, a relaunch can be used to improve the design and navigation of the website.
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New functions. The addition of new functions such as personalised recommendations, live chat or extended payment options may require a relaunch.
We would be happy to help you with your online shop relaunch and take your company to the next level!
E-commerce functions
E-commerce platforms offer a variety of features to facilitate online sales and create a seamless shopping experience for shoppers. Below are the most important e-commerce functions that every shop operator needs in order to utilise the web shop effectively and increase sales.
Payment methods
To gain customers' trust, it is advisable to offer customers different payment options so that they can choose the one that inspires the most confidence in them or best suits their needs. There is a wide range of payment options: Credit card payment, PayPal, Klarna, purchase on account, bank transfers and more. This allows you to offer your customers maximum convenience and security and make their purchasing decisions easier.
Mobile optimisation
With more and more people shopping via mobile devices, an optimised mobile experience is essential. Modern shops need to be fully optimised for smartphones and tablets so that customers can easily shop on the go. This improves the user experience and increases conversion rates. Non-optimised web shops will be abandoned immediately and customers will go to your competitors!
Product reviews
Customer trust is crucial and product reviews play an important role in this. Allow your customers to rate products and leave comments. This promotes the trust and credibility of your shop and makes it easier for customers to make the right purchase decisions. It also reduces returns.
Product management
The e-commerce solution must have a user-friendly interface so that shop operators can easily manage product information, prices, stocks and variants. Product management allows products to be added, edited and deleted, prices to be set, stock to be managed and products to be organised into categories. PIM software that enables the management of product information can also be helpful here.
Usability
User-friendliness is a core principle in e-commerce. Online shops should be intuitively understandable so that customers can find products quickly and order them easily. The checkout process must be designed to be as simple as possible, as this is the step where most abandoned purchases occur. The user-friendliness of the website leads to better customer satisfaction and higher conversion rates.
Customer management
Maintaining your customer relationships is very important in online retail. The best e-commerce solution must have comprehensive customer management functions so that you can create customer profiles, view order histories, create and send personalised offers and answer customer questions efficiently. A CRM system can help you do this because it stores all customer data in one centralised location. Efficient customer management allows you to build strong customer loyalty and increase your sales.
Which e-commerce functions do you need?
Do you want to improve your online shop, add new features or use modern complete e-commerce solutions? Together we will take your online shop to the next level and ensure your long-term e-commerce success.
1. Onlineshop Design
An appealing and user-friendly design is a must these days. Our experienced designers will create a customised layout that reflects your brand and offers the best shopping experience. We take into account the latest design trends, the needs of your target audience and the best practices in e-commerce design.
2. Onlineshop Hosting
We support you in choosing the right hosting provider to ensure the performance and availability of your online shop. Our IT experts check the technical requirements of your online shop and look for a reliable hosting that is tailored to the requirements of your e-commerce solution. It should be secure and scalable and offer fast loading times.
3. E-Commerce Strategy
We develop a clear strategy for your webshop: our team works closely with you, taking into account your goals, target audience, competitive landscape and budget to create an effective plan for your business. With the Online Shop Beratung we make suggestions for improvement and ensure full transparency in our work.
4. E-Commerce consulting
Our e-commerce consulting services offer you comprehensive support throughout the entire process. We support you in selecting the right technologies, developing or adapting e-commerce solutions, optimising your sales strategy and overcoming challenges in e-commerce. Our support team is always ready to answer your questions and solve problems.
What advantages of e-commerce solutions does Kenner Soft Service GmbH offer?
To increase customer satisfaction, we make it possible to:
- Creation of unique designs for exceptional shopping experiences;
- Fault-tolerant, advanced search and navigation;
- Automated business processes;
- 24/7 availability so that customers can make purchases from home around the clock.
Thanks to the e-commerce solution offered, you can increase your business turnover because:
- Your goods or services are accessible to a global audience. You can find potential customers worldwide.
- Efficient marketing enables you to reach your target group.
- The online shops are operated cost-efficiently. There are no rental costs. There is also no need to hire so many employees. In a physical shop, you should invest in various monitoring devices. It is much easier to sell products online.
- Purchasing behaviour is analysed. This enables products and marketing strategies to be optimised.
- Scalability is associated with e-commerce. The shop and the website can grow quickly by not spending money on new physical areas.