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Reach your goal with Kenner Soft! As your reliable partner for online commerce, we help you take your e-commerce business to the next level. We accompany you from project creation to its launch.

We offer you a cool option for data storage and maintenance. Master Data Management Integration creates order in the existing product data and enables well-organized, structured data management.

How does Master Data Management work?

MDM or master data management is used to collect sensitive data from various areas of a company. It can be used to simplify the internal administration and storage of master data from multiple areas.

Once the data has been collected, each area represents a domain. Several domains are combined in the reference file (master file) in a multi-domain solution. They are stored with all relevant attributes in one source, in the IT department. MDM is also used to provide a Digital Business Hub, which acts as a supplier of reports and analyses.

Master data forms the foundation of a company. The experts (data stewards) ensure that it is correctly formatted, validated and used sensibly. The better the data quality, the better the business processes function. That's why you should take care of continuous quality assurance.

Areas of application for master data management

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Mode

Product information (descriptions, size, colour, fabric) as well as contracts and stock levels are managed centrally. This plays an important role for suppliers who want to sell their brands online and have a webshop created by the agency.

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Wholesale

It is possible to keep an eye on all product and supplier information. Then you can make personalised offers and meet the expectations of buyers and suppliers.

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Retail trade

As customer requirements and retailer expectations continue to grow, you have to be able to meet them.

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Healthcare

Patient master data, insurance information, medical records and all relevant data must be presented properly. It is easier to get the necessary information immediately.

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Industrie

This means that customers can always have products, services and other information at their fingertips. That is why the use of MDM is indispensable.

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Travelling

With MDM, the journey can be organised digitally. Flight tickets and accommodation can be booked in advance.

Our services

We work with you to develop strategies, define and implement processes, provide downstream support and train your employees. In a short time, you will benefit from the following E-commerce solutions. We guarantee continuous support to meet changing needs.

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MDM Evaluation

We integrate the dimensions with each other so that the master data is of high quality, consistent and optimized for all business purposes. Our company ensures compliance with all dimensions:

  • Data acquisition, integration, harmonization and quality assurance;
  • Maintenance and updating of master data;
  • Comprehensive technologies and tools;
  • Rules and guidelines for effective MDM management;
  • Technical architecture for security and scalability;
  • Serving various departments (sales, finance, marketing, IT);
  • Determination of quality rules, metrics and processes;
  • Organizational culture.
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Strategy development and project planning

We take care of the effective introduction and optimization of MDM:

  • The identification of business requirements and objectives;
  • Definition of ways to support business objectives;
  • Development of the strategy based on MDM evaluation and corporate strategy;
  • Creation of MDM roadmap;
  • Development of the quality strategy to ensure data quality.
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Process-based execution

Thanks to the clear structuring of tasks, it is possible to achieve the desired business objectives. Properly selected processes are of great importance for the long-term success of the company. We take care of efficient and transparent business processes:

  • Definition of business processes;
  • Use of workflow management systems;
  • Process standardization;
  • Control and monitoring;
  • Troubleshooting;
  • Quality assurance and compliance.
  • Adaptation to changing requirements.
  • Documentation of all processes.
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Prompt decision-making

The data is collected from various sources and presented in a constant, reliable location. This offers the company further advantages:

  • The data is concrete and up-to-date;
  • They are available in all areas;
  • It is easier to cope with the constant flood of data.

KennerPIM Master Data Management – Highlights

KennerPIM Master Data Management encompasses all of the company's data. This includes information about employees, customers and suppliers. Master data is used in various applications, including PIM systems shared and reused. In order to increase data quality and customer satisfaction, the use of MDM and PIM is of great importance. The MDM system helps you to control all data. This software facilitates the development of new concepts and the establishment of new business areas.

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Central administration

KennerPIM solution Master Data Management automates the management of business-critical data. It is collected in applications and used by various departments, business units and organisations.

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Assured productivity and high availability

In an emergency, the data is saved in the cache and is always available throughout the company as a read-only version. Regular data backups allow the data to be restored in the event of a failure. Master Data is accessible to authorised users in any situation.

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Data protection and quality policy

The core competences of our E-Commerce Web Agency also includes responsibility for the quality and security of data. We define the quality objectives for master data (completeness, consistency, timeliness and accuracy) and contribute to the trustworthiness of data that is of particular importance for business decisions.

Implementation: How is Master Data Management introduced?

Before MDM software is implemented, it is necessary to develop a strategy. This is a multi-stage process that requires thorough planning. It is usually realized with the help of webshop development specialists. The usual process model includes the following steps:

  1. At the start of the project, the purpose is determined by master data management. This involves identifying the stakeholders involved, possible risks and relevant master data.
  2. This is followed by the concept phase. During this time, an MDM strategy is created that is adapted to customized requirements. It naturally includes a cost estimate.
  3. Before implementation can begin, the specialist departments must be consulted and a particularly suitable solution selected. Technical coaching is also necessary. Only then is the data integrated and consolidated. This is how the data quality management processes can be implemented.
  4. Finally, the master data is cleansed, standardized and enriched at the central location. This allows it to be made available as a reliable reference source. The data is collected from various operational and analytical systems. The result is a complete, high-quality database that is managed centrally. This helps to avoid inconsistencies and duplicate versions.
  5. Monitoring and maintenance are carried out to guarantee the quality and integrity of data. The experts for remote software development can help with these issues.

What advantages does Master Data Management offer?

Regular customer management offers companies many benefits for managing and maintaining their data. These processes are automated and improved. Further advantages of the software are:

  • Data quality is improved through cleansing and standardisation.
  • Thanks to data synchronisation, everyone uses the same data.
  • High-quality, consistent data helps to make informed decisions.
  • Thanks to the centralised administration, processes are streamlined and efficiency is increased.
  • Errors in business processes are reduced.
  • Costs can be reduced by avoiding redundant technologies.
  • MDM maintains consistent, complete customer data and thus improves communication and relationships between customers.
  • Companies introduce new products more quickly and react to changing market conditions.
  • The management of metadata (additional information) is improved.
  • Thanks to the transparency of the data, auditability and traceability are improved.

Master data management ensures the quality and integrity of the master data. This increases the company's business performance and competitiveness.


Why should you choose KennerPIM?

It's worth choosing KennerPIM because we can completely outperform our competitors when it comes to data visualisation and dashboard tools. In addition, our team ensures that orders are processed effectively and quickly. The statistical analyses show further results:

  • 40% of our products are complete and have already been tested;
  • 13 % are already ready, waiting for the inspection;
  • 20% is the number of products that are currently in the development process;
  • approx. 27% are in the design phase.

FAQ

Why is master data so important?

The master data forms the basis for company decisions. It influences the efficiency of processes.

Is master data personal data?

The master data can be personalised. The personnel master data and partial information for identifying a person are considered sensitive and personal.