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As your business grows, your product range expands and your processes become more complex. Processing large amounts of data becomes increasingly difficult. It takes more time and effort. To avoid overloading your own staff and to complete these tasks quickly, we offer a sensible solution—an advanced PIM system with a connector for Shopware. It allows you to update product catalogs and descriptions and coordinates data exchange between sales and marketing teams.

Using consistent product data across different sales channels and systems within the company has never been easier than with KennerPIM. The powerful software provides a complete overview of all product information and centralised management. We are developing a KennerPIM connector for direct integration of the PIM system with Shopware. It ensures seamless exchange between systems and guarantees data consistency.

What tasks does PIM integration solve?

A lot of data is needed to effectively design business processes in e-commerce. With the help of PIM systems, this data can be managed centrally by involving various company departments. This is advantageous because high-quality product information influences purchasing decisions. When prospective customers receive comprehensive, accurate product descriptions, the chances of a purchase increase and the number of complaints decreases. Thanks to the integration of PIM software, the information is the same across all channels. The following work processes, such as translations, invoicing, warehouse management, and much more, are accelerated by the Shopware connection to the necessary additional solutions.

KennerPIM ensures automated synchronization of a range of entities such as products, product variants, product families, attributes, attribute groups, assets (images and PDF documents), badges, and product attribute values from the PIM system to Shopware.

Functions of a connector for KennerPIM and Shopware

The Shopware PIM connector is a binding agent, an interface that ensures data exchange between the PIM system and the e-commerce platform as well as other applications and optimizes a smooth data flow. In addition to the automated assignment of product information, it performs the following functions:

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Centralized information management

Since all data is collected in a single location, it can be edited and updated very quickly.

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Synchronization of product data

All information (products, attributes, categories, attribute groups, product families, images) is transferred from KennerPIM to Shopware.

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Rapid market launch

With the help of this interface, the data can be immediately displayed in Shopware.

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Automated synchronization

You don't have to worry about updating data in Shopware. Synchronization happens immediately. If necessary, you can customize the order of categories on the home page, their banners, and much more.

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Digital asset management

Thanks to central management in the PIM system, images and other media are immediately available in Shopware.

Advantages of a Shopware 6 connector for your business

The developed interface enables regular transfer of product data, so that visitors can always view the available product range. Overall, your company benefits from using KennerPIM with Shopware Connector in the following ways:

  • You can easily edit and manage data in the system, as changes made in Shopware are immediately visible.
  • Reduce your own time and resources. The connector helps to automate processes. This allows your staff to focus more on important tasks.
  • Data quality is much better because human errors such as duplicate entries or incompleteness are avoided. Consistent data increases the chances of a purchase.
  • Consistent information has a positive impact on the user experience and the visibility of products in search engines.
  • With the help of PIM and the connector for Shopware, you can significantly expand your product range and offer multiple variants of an item, which will help your business scale.
  • The connector allows you to adapt a PIM system to your specific business requirements.

Why is KennerPIM with Shopware Connector the right solution?

There are several reasons to choose our software. In addition to easy data maintenance and management, it also attracts customers with its affordable prices. You don't have to pay extra for the PIM system and connector, only for the integration and customization, which our Shopware agency will be happy to carry out.



Efficient processes with KennerPIM Shopware Connector

Using a PIM application is beneficial if your online store has an extensive range of products and operates internationally, offers different product variants, or has different company departments working on product data. Connecting to Shopware using a connector opens up further possibilities for you:

Feature Description
Transparency in maintenance and control All employees see the same information and can quickly edit it as needed.
Automated data transfer Less human effort is required for manual maintenance.
High data quality Changes are synchronized immediately, avoiding duplication and inconsistencies.
Effective variant/attribute management The team can prepare catalogs with multiple product variants more quickly.
Improved customer experience Continuous data exchange between Shopware and PIM allows you to build better relationships and strengthen customer loyalty.
Accelerated time to market Visitors to the online store immediately see the available items, even if they have only recently been published.


Are you still wondering which PIM solution is better for Shopware? Don't hesitate and put your trust in our E-commerce agency. In addition to high-quality, advanced software, we also offer first-class service and professional support. We are happy to assist you with any questions or difficulties you may have.



Organize product-related information and optimize the associated processes in Shopware with KennerPIM!

Why do we need KennerPIM Shopware Connector?

The connector is required to use the PIM application in Shopware. Only then can automated data exchange between KennerPIM and the e-commerce platform take place. Otherwise, everything must be copied and pasted manually.

Who is KennerPIM Shopware Connector suitable for?

Shopware 6 Connector is recommended for B2B and B2C companies, shops with a wide range of products or complex products, and international web shops.

How often is data updated between KennerPIM and Shopware?

The connector is set up so that changes are automatically synchronized on a regular basis.
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