Geuther-Case Study

For more than a century, the company Geuther Babyproducts GmbH has been producing safe and high-quality children's furniture. The furniture is made from European wood and local materials and is tested for safety by the TÜV in accordance with strict European standards. Geuther stands for brand quality „Made in Germany“, which is responsible for high-quality and pollutant-free furniture and the integration of modern product designs. 

The AJAX-based filter system has optimised the search process on the category page by providing product filters in the sidebar with the following filter criteria such as colour, decor, material, cover and price. Thanks to the location breadcrumb and a good navigation menu on the category page, customers can also find what they are looking for more easily.

On the homepage the following elements are placed:

A search field, a slider, TÜV/GS signs for tested security, links to shopping world-based promo pages, discontinued item offers and quick links to manufacturer services. Newsletter registration is also possible. Geuther Onlineshop was created as a multishop by the Shopware Agency. Therefore, customers can shop in this shop not only from Germany, but also from English-speaking countries, the Netherlands, France and Italy. Each shop has been secured with Let’s Encrypt SSL certificate. Thanks to the integration of the Pickware merchandise management system, all processes in the warehouse and shipping are automated, which has led to significant time savings.