In this project, the checkout process was optimised to the maximum in order to increase the conversion rate.
The most important rule for CR enhancement is a simple shopping experience that can be achieved, by man ein "out-of-the-box” optimiertes Checkout used. The following checkout is for various Business target groups. In addition, a step-by-step checkout process enables you to a clear overview and control of the ordering process thanks to the progress bar. Theorder processing is also possible without a customer account.
From our Onlineshop Agentur the following measures were taken:
- The use of high-quality images
- The shopping basket without distraction (you can leave this shopping basket without completing the purchase process. It keeps the items you have selected so that you can buy them later at any time without being reminded).
- User-friendly placement of product categories
- A constantly visible shopping basket
- A shop security guarantee with GeoTrust or other seals
- High-quality product information, customer ratings and comments
Special features of article sales:
- Sale of articles via packaging
- Wholesale prices for the goods
- Product variants depending on size
- Special badges for the products that are available and sold out
Conclusion:
For this customer, the service is provided at the standard level. During the last six months of the project support, the average lifetime of the task is 1 working day. This means that all urgent tasks were completed on the same day.
