IPPON SHOP, #1 martial arts online shop for judo, karate and BJJ

When it comes to top martial arts brands, IPPONis at the top. Since 2003, the IPPON SHOP has been offering the best in equipment and high-quality martial arts gear for martial arts fighters: judoka, karateka & BJJ athletes. In 2016  the own brand for judo equipment, IPPON GEAR was founded in Abensberg. Since 2018, IPPON GEAR has been officially authorised by the IJF (International Judo Federation)for all tournaments worldwide. As an official distribution partner of FUJI Sports,IPPON-Shop also supplies the leading US brands with jiu-jitsu equipment and martial arts mats. The biggest achievement ofIPPON  span style="font-weight: 400;">is a high-quality brand of products designed for winners

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The homepage of the shop contains elements such as a search box, good navigation, sliders with the links to promo pages built on Shopping World, top seller banners and logo banners. An inspiring animated banner with SEO texts familiarise visitors with the history and production of the company.

Since the main focus of the IPPON Gear brand is on the lives of athletes, the design and functionality of the "IPPON Mag" blog

deserves special attention. IPPON Mag informs customers about news, background information and promotions from the martial arts world. In addition, social media such as Instagram, Facebook, YouTube  and Twitter, which are used on the IPPON website, open up additional opportunities to keep customers up to date.

There is also the option to sign up for newsletters. The newsletter functionality has been expanded

to include a new technical feature from the dropdown menu

, allowing customers to select the sport they are interested in.

Based on Shopware 5, the "Responsive" of the online shop was changed to "Adaptive" according to the customer's requirements. With an adaptive layout  some variants were developed for mobile devices and tablets.

Multilingual configuration expands the range of shopping options for both German-speaking and English-speaking audiences. Cloudflare is configured as an SSL certificate.

The category page is designed to attract visitors' attention with appealing images and exciting CTAs (call-to-action) and encourage them to buy. On mouse contact, customers receive direct feedback on available size and colour variants. The images of the selected variants are already displayed in the listing and not just on the detail page. The search process on the category page has been optimised with a large selection of filter and sorting options. Here you can also find the following standard elements, such as a dynamic menu of product categories and breadcrumb navigation.

Product presentation is at the centre of this project. A new customised design of the product page was developed, which makes it possible to significantly improve the overall impression of visitors when viewing the product. Since a zoom plugin has been appliedto the product photo gallery,customers can visualise a product in their own home or in their own hands by means of interactive views. It is also possible to select the right size and colour on the product page because all products are displayed via extended variants. Each variant has 2 attributes that can be selected by the customer: Colour and size.

As a B2B online company  IPPON focuses on selling products to other companies. Particularly important  in this contextis the quick purchase plugin. Integrated on the Quick Purchase or Quick Order Plugin product page, it offers business customers a convenient shopping experience that can simplify the ordering of larger quantities as a bulk order. The corresponding bulk order form is integrated on the product page; customers only need to enter the corresponding quantity of the desired product. 

On this page there is also a short product description with its featuresand a SEO text.In addition, 2 sliders with links to the following categories,such as articles, accessories, products purchased by customers, are available to customers. It is worth mentioning that the functionality of both sliders has been extended. Now customers can not only display the products, but also add desired items to the shopping basket.

Für  order processing uses a multi-page checkout "out-of-the-box” . During checkout, you can return to the shop at any time and simply continue shopping, whileall the items you have already selected are saved in the shopping basket.

Special features of the product range:

• Notification of the delivery date to the customer by email, which is sent automatically based on information in the ERP system.
• Mass production.
• Product variants depending on size/colour; colour variants  are shown as "thumbnails", the sizes - by the additional buttons.
• A configurable  product not only has a drop-down list of options  on the product page, but also each possible combination of options is displayed as a separate product.
• Special quality labels “IJF APPROVED”, “WKF APPROVED”, “IB JJF APPROVED” to highlight high quality products 
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