Services Entwicklung Creation of the B2B portals
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The value of B2B online trade today is 12.2 trillion US dollars. Global practice shows that the introduction of a B2B e-commerce platform increases company turnover by 30% or more and at the same time significantly reduces costs.

Industry solutions

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Production company

  • Self-service portal for your customers, taking into account the business logic of your sales department:
    • Pallet delivery, different types of product packaging, production order
    • Stock and creation / confirmation of production orders
    • Bonus points for suppliers
    • Different customer groups (large distributors, sales representatives at specific locations, small distributors)
  • Integration with your ERP system.
  • Management of complaints and returns on the portal.
  • Ability to flexibly generate retailer-specific documents without overloading the ERP with specific retailer requirements.
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Trading company

  • Implementation of omnichannel solutions.
  • Creation of e-commerce platforms with different types of use (B2B / B2C / shop-in-shop / marketplace / combinations).
  • Automatically scalable clusters.
  • Project planning of conversion interfaces in accordance with the Baycard Institute's instructions.
  • Front modernisation through PWA technology.
  • Creation of analyses for the marketing department.
  • PIM solutions - creation of a master system for storing product information.
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Medicine

  • Automation of the diagnostic treatment process in a single information system.
  • Integration with third-party systems, laboratory information systems (LIS).
  • Simplified work with legal documents.
  • Development of a telemedicine platform and a mobile application.
  • Work with different data paths that allow different levels of access to personal data.
  • Design of telemedicine services.
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Financial sector

  • Creation of web portals with secure integration into bank information systems.
  • Portals for processing various requests.
  • Various APIs and asynchronous message queues.
  • Mechanisms for fast connection of different services.
  • Machine learning (regression, classification, rule search, generalisation).
  • Distribution of microservices according to different security zones.
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Logistics

  • Creation of a standardised system for data flow management: integration with WMS and LMS systems.
  • Routing of long-distance lines, management of conveyor belts and sorters for large warehouse complexes.
  • Management of incoming and outgoing deliveries, picking, transport (all statuses) and return of products.
  • Development of API gateway and queues for systems that require a large number of asynchronous integrations, booking the number of transactions per segment.
  • Automation of document flow, transmission of order statuses (collected, sent), generation of order EDI, invoicing, recognition and control of a large number of documents
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The implementation of a B2B portal is also relevant for the following sectors:

  • Insurance
  • Sales
  • Pharmacy
  • Tourism

Development of a B2B portal - Functions

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User registration

You can use this function to register users - legal entities and private individuals - as customers or suppliers.

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Pricing

Prices, discounts and special offers can be adjusted in the system depending on the product range, product type, quantity and amount.

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Private accounts

The creation of a portal involves the implementation of several roles on the website: Customer, Supplier, Order Operator, Supplier Administrator, Sales Representative, Moderator, System Administrator.

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Module for orders

The organisation of transactions, the assignment of tasks to those responsible, the execution of all business processes: Coordination of documentation and work phases, monitoring the effectiveness of task fulfilment.

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Product catalogue

On the website, it should be possible to create and manage a product catalogue, display the rest and export the information to third-party systems.

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Search for products and suppliers

Thanks to a convenient search, you can find the right contractors based on location, price and availability of the right product.

Advantages for business

  • A B2B portal significantly optimises the company's work by automating all interaction processes between bulk buyers and sales managers: from order completion to debtor default control. Find out more in our E-Commerce Strategie Beratung.
  • In order to implement a B2B platform, a number of tasks have to be solved that are not standard for an online shop.
  • The customer data is unloaded from the ERP system. This data must be linked to the users registered in the portal. There are solutions for this: from connection by customer code / telephone / to manual output of personal accounts.
  • Pricing. As a rule, different wholesale customers have their own price range. There are no standard tools for uploading such a price range to the e-commerce platform. Therefore, you need to create your own mechanism to assign certain attributes to specific products. Each customer can see a separate discount for each product group. This means that there can be several thousand different price types. And this requires highly skilled developers to set up the work without "brakes".
  • The order exchange takes place in two directions. In this way, omnichannel commerce is possible when purchases made online are available offline and vice versa.

Results

  • For example, based on the experience of one of our customers
  • Up to 70% of orders are placed online.
  • About 30% of orders are placed outside business hours.
  • Over 5 years, sales tripled while the number of sellers did not change.
  • The average order amount increased by 20% due to additional product recommendations in the catalogue

Problems that can be solved thanks to a B2B portal:

  • Huge departments for processing orders and customer support.
  • Difficulties in providing quick feedback.
  • Poor communication with customers.
  • Errors due to the human factor.
  • No comprehensive picture of the effectiveness of the marketing and sales department.
  • Data is spread across different services.
  • The complexity of continuously improving business processes.

What are the advantages of a B2B portal?

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Integration with management accounting systems

The key requirement of any B2B portal is up-to-date information. This is achieved through full integration with your accounting system and real-time data exchange.

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Fewer customer advisors

  • Customers manage their companies' accounts themselves and set the access levels for employees with specific roles and authorisations. And managers can do more interesting tasks.
  • Offer your customer the opportunity to quickly create an order: Enter SKU of the desired product, upload CSV files and build the lists from previous orders.
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24/7 sales without limits

  • Nowadays, people are very mobile and customers want to solve many things on the go when it suits them - optimise your B2B portal for every device.
  • Increase sales by enabling customers to place orders at any time without being restricted by time zones and your office hours.
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Customer-orientated service as a business process

  • Customise catalogues, price lists and payment options for specific customers or customer groups.
  • Create personalised content tailored to the needs of your target group.
  • Automate the order fulfilment process according to the customised settings for each customer.
  • Manage the service cycle for warranty and extended warranty.
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Centralisation of omnichannel orders

  • Manage orders from all sales channels in a single system on all devices.
  • Provide your customers with the current order status in real time.
  • Create automated business processes (rules) that allow you to optimise work with all orders and deliveries according to the desired algorithm.
  • The "Progressive Web Application" (PWA) principle offers the convenient use of a native application on mobile and desktop without having to install the application.

Contact us

Phone:
+49 721 957 946 70
Email:
info@kenner-soft.com
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  • We will respond to your inquiry within a day.
  • Professional and detailed response.
  • Get a special offer to improve your digital business!

FAQ

How long does it take to develop a B2B portal?

The development period can range from a few months to a year. The scope of functions, the integration of third-party systems, and the design must be taken into account.

Can a B2B portal be integrated with existing systems (ERP, CRM)?

Yes, a B2B portal can be connected to existing ERP and CRM systems.
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