Magento development services for eCommerce project

Since 2015 we specialize in the development and support of Magento projects

What is Magento?

Magento is a specialized CMS (Content Management System) or open-source platform for creating online stores. It has the most advanced set of functionality comparing to similar available systems. The current owner is Adobe inc. There are two options with different functionality available - a free community edition (Magento CE) and a paid version enterprise edition (Magento EE). In most cases, the functionality of the free version is sufficient for the daily needs of users.

Magento CE is also called Magento Open Source, and Magento EE is also called Magento Commerce. However, this does not have a significant influence on the distribution of the system. Magento Open Source remains the most popular and free platform. The latest release is Magento 2 and Magento 1 is end-of-life since summer 2020. Though some users were concerned about the new release and continued development based on Magento CE, today most of the projects migrate from Version 1 to Version 2 because of the improvements and functionality.

Comparison of Magento with other e-commerce platforms

Magento is one of the most functionally rich systems. In this regard, it is a solution that is rather demanding on server resources and requires dedicated maintenance of the platform by specialized programmers.

When to Use Magento

Magento content management system should be used for relatively complex online stores with a wide range of functionality and a wide range of products.

Maintenance of websites built on Magento

In most cases, the owner of the resource should be able to maintain a web site without special training or outside support. However, fine-tuning or creating additional software modules requires the participation of highly qualified technical specialists. The system is more demanding on server resources compared to other e-commerce platforms.

Advantages of building on Magento

Specialized in eCommerce

CMS Magento is the perfect solution for those involved in online trading. After all, the capabilities of this software can meet the requirements of the majority of the owners. CMS Magento contains an extensive list of functions ready out of the box and requires no special programming, so developing an online store on Magento can be an excellent solution for those on a tight budget and wish to keep costs to a minimum. Magento also offers automated catalog management. Other useful functions available by default: step-by-step filtering, grouping into bundles, recently viewed and added products, delivery modules, baskets, payment, reviews and recommendations.

System Reporting system

CMS Magento provides the most detailed reporting system for online store owners. You can access reports on shopping carts, sales, lists of marked products, searches, and even the best customers (those who spent the most, who most often interact with the seller). With such knowledge, it is possible to both analyze and plan future actions and regularly introduce new updates. The reporting module helps to improve the performance of your web project.

Marketing opportunities

Magento makes running marketing activities simple and easy. Indeed, with the help of the built-in modules of related, new and similar products, discounts and coupons, wish lists, automated mailings to engage in repeated sales you can significantly increase the average spend in your online store.

SEO focus

Developing on Magento also facilitates the tasks of website promotion. Many built-in capabilities of this CMS allow you to automatically configure all the components necessary for good indexing of a web project by search engines: meta tags, human-readable URLs (NC), XML site map, popular queries.

Reliability, virus resistance

Sites developed on CMS Magento are stable, their web pages load quickly, but most importantly, they are resistant to malicious attacks. The Magento developer community is very diverse and spread all over the world, programmers provide support and assistance to each other, which means that the work of the CMS is regularly improved, and not tied to one specific developer.

Convenience and ease of administration

Administration and managing changes on Magento developed websites are convenient and not complicated at all. Admin panel has a very clear structure, thus, making editing necessary sections and publishing new information very simple even for beginners.