Performance is an important component of marketing, as it has an impact on the company's sales and growth. This not only means fast loading times, but also high efficiency and reliability of the website.
If the potential customer is annoyed by long execution times or other disruptions on their first visit, they will quickly leave the website and will not return to it. This is how the shop loses its potential customers.
Performance has a huge impact on customer satisfaction and helps to ensure that customers will visit the online shop again, rate it highly and buy from it again. If the performance is poor, the online shop ranks last in Google, which leads to a reduction in conversion rates. The shop becomes less visible.
If you notice any glitches in your ecommerce business, you should measure your page load times. This includes total load time (the time it takes for your online shop to fully display in the browser), time to first bite (TTFB) (the time from the first page view to the first bite loaded), and PHP execution time (the time it takes for the application to load on the server). Google PageSpeed Score is a good solution for measuring performance and evaluating metrics.
For performance optimisation for Shopware online shops, you should think about improving the speed of the website. The necessary measures should be implemented for this (use of CDN, image optimisation, minimisation of CSS and JavaScript files, reduction of the number of HTTP requests, cashing). The qualified experts at our Shopware agency will help you with this and take your webshop to a whole new level.