Online retail is widespread these days and it is becoming increasingly difficult to make your own business stand out from the crowd. Do you have a problem like this? We can solve it expertly. Our competent team does everything necessary for Shopware performance optimisation.
We carry out load time analyses so that your customers don't bounce before the conversion is completed. We also show you how to recognise the first difficulties at an early stage. With our valuable performance tips and powerful technologies, you can increase the success of your online shop in a targeted manner.
Bedeutung der Performance für den E-Commerce
Performance is an important component of marketing, as it has an impact on the company's sales and growth. This not only means fast loading times, but also high efficiency and reliability of the website.
If the potential customer is annoyed by long execution times or other disruptions on their first visit, they will quickly leave the website and will not return to it. This is how the shop loses its potential customers.
Performance has a huge impact on customer satisfaction and helps to ensure that customers will visit the online shop again, rate it highly and buy from it again. If the performance is poor, the online shop ranks last in Google, which leads to a reduction in conversion rates. The shop becomes less visible.
If you notice any glitches in your ecommerce business, you should measure your page load times. This includes total load time (the time it takes for your online shop to fully display in the browser), time to first bite (TTFB) (the time from the first page view to the first bite loaded), and PHP execution time (the time it takes for the application to load on the server). Google PageSpeed Score is a good solution for measuring performance and evaluating metrics.
For performance optimisation for Shopware online shops, you should think about improving the speed of the website. The necessary measures should be implemented for this (use of CDN, image optimisation, minimisation of CSS and JavaScript files, reduction of the number of HTTP requests, cashing). The qualified experts at our Shopware agency will help you with this and take your webshop to a whole new level.
Decisive performance problems - TOP 3
Performance is a major challenge in web development. Everything should be discussed in detail in advance so that the customer does not have any problems later on. The customer wants certain features and the service provider should implement them professionally. It is essential to think about speed. These are the most important reasons that can have a negative impact on performance:
Third-party integrations
Large content and various plugins affect the complexity of the website. Many shopping worlds are also placed on the homepage, which requires the execution of JavaScript code. This affects loading times and the general user experience (UX). To prevent this situation, you should load the code a little later or only when required.
Images too large
As far as the width and height of the images are concerned, they are usually not optimised correctly. They are uploaded in the original or incorrect file format. Sometimes meta files can still be attached. By using tools for automatic image compression, you can improve the loading time.
Response time of the server
Additional extensions and plugins make it more difficult for your online shop to function, which is undesirable in terms of performance. If the server time is slow or you notice various changes, a discussion with the hoster is necessary. You may need to switch to a different, faster server. Opt for Shopware hosting from Kenner Soft and optimise the performance of your online shop! We will give you valuable tips on how to improve performance and integrate extensions that improve the functionality and stability of your shop.
Technologies for shopware optimisation
Varnish
When it comes to dynamic websites with a lot of content, Varnish is a perfect cash solution. Designed as a reverse proxy and utilising HTTP cashing mechanisms, Varnish delivers cached versions of content and websites quickly. It plays a significant role in Shopware speed optimisation because it stores the content requested by users as a copy in memory (on disk) and delivers it at lightning speed when the same content is requested again. This guarantees a better user experience.
Redis
The use of Redis is one of the factors that influence the respective loading time. As a reliable database management system, it enables data storage in the working memory and short access times for large amounts of data, increases the read speed thanks to standard data replication. If the working memory of the Redis server is not sufficient, the in-built virtual memory management system transfers the data to the hard drive.
OpenSearch
The OpenSearch search and analysis platform is used to speed up the search. This is an advanced solution with many functions. It enables an error-tolerant search and can analyse large amounts of data. Thanks to the extension architecture, additional functions can be added using plugins. The specialists from Shopware Agency Stuttgart will be happy to help you.
Nginx
If your Shopware shop has a lot of traffic and several requests are processed simultaneously, then Nginx Server is the best option. Thanks to its modular structure, it can be used as a web server, reverse proxy, email proxy and load balancer. The asynchronous mode of operation means that many requests can be processed in parallel. Nginx stands for high scalability and performance as well as low resource utilisation. It is therefore an indispensable part of Shopware optimisation.
Why is Shopware performance optimisation with us worthwhile?
Are you looking for a qualified service provider to help you optimise your Shopware shop? Are you faced with a choice? Don't hesitate a minute and choose Kenner Soft. As a specialised agency with highly competent developers, we offer solutions of all complexities.
You will be impressed by our comprehensive range of services. As your reliable partner, Kenner Soft will take on your project in its entirety. We guarantee a detailed website analysis that contributes to improving loading times and increasing sales.
As part of Shopware performance optimisation, the Kenner Soft team takes over the compression of image and video files, carries out cashing measures, defines optimisation potentials, adjusts Shopware 6 B2B Suite to individual needs. Among the services offered, Shopware mobile optimisation is a must in order to guarantee easy operation on all end devices. This can improve the shopping experience and increase customer loyalty and sales.
We constantly improve the performance of the website, provide continuous support and further development of the implemented projects to ensure the high performance of your Shopware shop. We are familiar with the current technologies and offer professional support for the server infrastructure, among other things.
Contact Kenner Soft Service GmbH and your online shop will function smoothly on all end devices. Our experts will do everything necessary to make it user-friendly and improve the customer experience.
Take a look at our performance services!
Shopware performance optimisation depends on several configurations. Our team is on hand with help and advice. You can find competent Shopware programmers who will realise your project professionally. They take on a variety of services.
Shopware 6 server settings
Compared to Apache, Nginx is much faster because it processes many requests from visitors at the same time. As a reliable hoster, we choose Nginx for the Shopware shops and this brings good results.
Current status of the PHP version
It is important to use the updated PHP version. Working with older versions has bad consequences. Loading times will be significantly slower. If something runs badly in your shop, you should make a copy in the test version. You should also check for incorrect plugins and look for an alternative.
Cronjobs for Shopware 6
Cronjobs are required for Shopware to run smoothly. Scheduled tasks must be executed at least every two hours. As Shopware 6 does not empty the cache automatically, the system becomes overloaded. You should create cronjobs that are responsible for emptying the cash. It is important to observe the cronjobs timeout limits. Otherwise the processes will run continuously.
Фронтальная производительность
Optimisation in the frontend is one of the reasons that can affect performance. You should compress the files because the right size is important. There are various plugins that are suitable for Shopware Pagespeed optimisation.
Lazy-Loading
This is an important tool that helps to optimise the user experience. It enables texts and images to be reloaded bit by bit. This means that the shop loads less data when the front end is loaded. Thanks to the reduction in loading times, the Google Page Speed Index increases, which has a positive impact on visitors. They are less likely to bounce before making a purchase.
Cashing
The configuration and guidelines of cashing have a negative impact on HTTP performance. Efficient cashing means that content is stored temporarily. They can be made available directly, which reduces the frequency of server requests. Incorrect guidelines are not acceptable for Shopware performance optimisation because they cause unnecessary requests.