Do you want to make your online store user-friendly? Kenner Soft makes it possible. We analyze your website and help improve the shopping experience.
When is a usability test recommended?
To ensure that your website offers users a pleasant and efficient user experience, you should conduct a test. This can be done both with newly developed websites and with further developments.
This makes it possible to immediately identify difficulties and errors in the early stages. If the website is revised, improved or relaunched over time, user experience must be further tested. No matter what changes are made to the website (redesign, addition of new functions, performance increase), a usability analysis must be carried out. The following points are focused on:
How quickly can the website be accessed? How easily can the user complete his task on the website? How well can he find his way around the next time he visits the website? How many errors appear and how does the user react to them? How pleasant is the design to use?
Advantages of usability analysis
The products, services and the website are evaluated by customers. That's why they should be presented in a user-friendly and profitable way. A usability analysis can provide you with comprehensive feedback on a specific product. The usability analysis checks the home page, landing pages, category and product pages, as well as the order process, shopping cart and much more.
It highlights which improvements need to be made. This way, you can evaluate whether the user experience is compromised. If you wish, we can also program the necessary interfaces for Shopware, Shopify or Magento. This makes it possible to achieve further goals:
Conversion optimization
You eliminate all technical problems and difficulties when visiting a website. This means you get more customers and your conversion rate increases.
Sales growth
When your company meets the needs and expectations of its customers, sales increase.
Better operation
It is easier and quicker to find the products you want. Orders are placed without any problems.
Successful customer retention
Customer trust is gained through good accessibility, fast communication and high-quality service.
Time- and cost-effective
Thanks to early problem detection and resolution, you can save time and money.
Achieving competitive advantages
You can increase economic success and thereby make the company competitive.
Quick decisions
It is easier to make the right decision.
Quality assurance
The high quality of the products and services offered is confirmed.
Wir entwickeln benutzerfreundliche Onlineshops
Are you looking for ways to make your business successful? We know exactly what to do. Our professional team develops individual solutions that are crucial for the progress of your online store. Selecting the appropriate platform, creating an excellent design, and integrating payment systems and shipping options are just half of what we offer. We evaluate the existing application and use various methods to measure usability:
We evaluate the usability of your website. Your product is compared with others to monitor user behavior and improve usability. We check the accessibility of the website through the usability analysis and point out potential gaps. Access for users with different abilities should be the same. After we have obtained objective data about visitors and their behavior on the website, we find opportunities for usability optimization.
Important information from E-Commerce Usability Reports
Rely on our usability analysis experts! They will check your online shop and help you to significantly increase your sales. In doing so, they take into account the factors that strongly influence shop usability. These include a clear structure, responsive design, meaningful page content (simple texts and optimized images), technical aspects (loading times, error pages, incorrect links).
Design & Usability
Larger fonts, high-quality images and easy-to-read texts improve user-friendliness. We point out these errors. In addition, our agency for online shops develops unique designs and enables easy navigation on your website. As a reliable partner of FACT-Finder, we help you to increase your online sales by adding search functions. We support you with search optimization and ensure a consistent shopping experience across multiple platforms. Clear contact information, a live chat, flexible payment options, and awards are also important aspects for the usability analysis. If this data is provided, the online store is considered trustworthy.
Checkout & mobile optimization
Sometimes, sales fail before checkout due to various reasons (limited payment methods, high delivery costs, complicated checkout process or a lack of trust). Thanks to usability analysis, we can examine the problem and prevent such situations. We test the functionality on different devices, especially mobile ones, to guarantee user-friendliness. This gives customers the opportunity to access the information they need anywhere.
Technical and SEO evaluation
Fast loading times are very important for a positive user experience. Speaking URLs and the absence of 404 pages also increase usability. We check whether the online shop works well and whether all codes are integrated correctly. We determine whether relevant keywords are present and whether headings H1, H2, H3 are available. With meaningful meta titles, you can increase the click-through rate.
Conversion analyses
Conversion is directly linked to the effectiveness of the website and user actions. A beautifully designed and easy-to-understand website increases conversion rates, which is considered the main goal of usability. Optimizing the e-commerce conversion rate can result in more leads and sales.
Rating from the visitors' perspective
Your website is analyzed from a visitor's perspective. This helps us understand whether customers can find their way around the site easily and whether the language is user-friendly. This way, the important information can be accessed, which leads to the identification of weak points.
PDF report
We write down our comments and send them to you in PDF format. This way, you can clearly see all the imperfections and can correct them immediately. Soon you will be able to look forward to the involvement of different target groups and new customer acquisition.
Our approach to shop usability optimization
To better understand the target group and optimize shop usability, we thoroughly analyze your website. Then we provide customized recommendations and implement the ideas we have developed.
Free consultation
We work with you to define your goals and use usability analyses to achieve them. This way, we can make the user experience a pleasant one.
Usability Basisanalyse
We conduct a comprehensive analysis of the current usability with the help of different tools. In doing so, design elements and processes are compared and the influence on the conversion rate is evaluated.
Customization
Our qualified team forOnline store programming helps you modernize your internet store and maximize its business potential. We show you how to improve structure and optimize the presentation of products.
Project start, handover and onboarding
Your project is assigned to a usability specialist. To ensure a smooth collaboration, we introduce the best talent, who clearly define all requirements and help to avoid potential risks.
Realization
The experienced team contributes to your success by implementing and documenting the measures discussed to improve shop usability. In doing so, new technologies are implemented that lead to an increase in conversion rates and brand value.
Presentation of resul
We document all the nuances that need to be improved. Based on this information, all problems can be solved.
Implementation support and QA
Our consultants support and assist you throughout the project. Finally, they check the quality of the results obtained. If necessary, they can be optimized.
Performance monitoring
We analyze the general website performance and make recommendations for optimizing speed. With the help of Google PageSpeed Insights, we examine and optimize the loading time of the website. This is how the performance of the online shop is measured on mobile and desktop devices.
Our e-commerce agency offers the following advantages
With Kenner Soft, you benefit because we can design your online store professionally. This strengthens your online presence and increases sales of the products and services you offer. We take on a variety of tasks during the project. We guarantee compliance with other aspects:
Transparency at work
You work with your personal project manager, who will clarify any ambiguities that may arise. In addition, you can always stay up to date because you control your project through internal software Redmine.
Expert knowledge and experience.
Our experienced team develops and maintains online shops over the years. A number of satisfied customers and their positive references are the best reward for us.
Good performance
OurAgency for E-Commerce offers outstanding performance in development, design, marketing and customer service. We develop proven strategies, ensure security and data protection, and promote customer satisfaction. This is how we develop efficient, scalable online store solutions.
System connection
The integration of different systems guarantees smooth operation and efficient data transmission. To optimize the functionality of the online store and improve business operations, our experts integrate payment, merchandise management, and warehouse management systems, as well as CRM software and other third-party tools.
FAQ
Why is good usability important?
What makes for good usability?
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