Elektrohandel Wandelt GmbH is an online shop of household appliances and electrical goods with a comprehensive range and customer-focused service. Since 2005 the shop has already more than 95,000 satisfied customers and have a very high 4.86 score in the rate of Trusted Shops. It is also considered to be one of the largest electrical shops in Europe with over 80,000 products and one of the leaders in the German market. The company stands for low prices, competent advice, friendly service, and fast delivery.
The company’s goal is to offer customers in the B2C and the B2B area an efficient and best possible shopping experience. The ease of use and speed of the company’s website is of a high priority for the company. High-quality website performance is a key for increasing conversion rate and user-friendliness, better ranking with the search engines and increasing sales.
Elektrohandel Wandelt online shop is based on OXID EE. Optimisation and improvement of the webshop performance were achieved by the following actions:
To make e-commerce site adapted to the customer needs and expand the functionality, our team used the following approach:
In order to improve the shopping experience and search on the Elektrohandel Wandelt website, the Doofinder search solution has been expanded and adapted.
Now users can search for products much faster thanks to:
Website usability for both shop visitors and shop managers was improved with numerous OXID modules that provide:
Our team developed an application for the client’s suppliers on the basis of EspoCRM. This application aims to automate the business and to perfect the delivery processes for suppliers and the company.
Application developed based on EspoCRM has:
Elektrohandel Wandelt website is a complex project that includes numerous optimisation, creation, installation and monitoring processes.
The versatility of the project is simply shown by:
The key indicators of the online shop riched their perfect levels and even more. Page load time got reduced by 25%. Reduced TTFB by 63%, the website has one of the lowest TTFB indicators. The annual SLA of website accessibility is 99.95%.
|The key indicators||Page load time||Waiting TTFB||The annual SLA of website accessibility|
1.57 to 1.18ms
reduced by 25%
120 to 44ms
reduced by 63%
it means total year downtime 4h 22m 58s