Creating B2B Portals

B2B online trading is currently valued at $ 12.2 trillion. And world practice shows that the introduction of a B2B-eCommerce platform increases company sales by 30% or more, while significantly reducing costs.

B2B-portal is a service for customer and supplier interaction, including business functions necessary for both parties. This tool enables following activities: online communication, reporting, products tracking, documents sharing, adding promotions, bonuses and much more.

B2B portal is a necessary solution in modern market conditions. It is important that this service is of high quality and thought-out to details, while also constantly improving - then it will simplify the operation of the company, improve customer experience and reduce the cost for many business participants at once.

Development of B2B portal

Registration of usersRegistration of users

This function allows you to register users - legal entities and private individuals as a customer or supplier.


The system involves adjusting prices, discounts and promotions depending on the product range, type of product, its quantity and amount.

Private officesPrivate offices

Creating a portal involves the implementation of several roles on the site: customer, supplier, order operator, supplier administrator, sales agent, moderator, system administrator.

Order moduleOrder module

The formation of transactions, the appointment of those responsible for tasks, the conduct of all business processes: coordination of documentation and work stages, monitoring the effectiveness of tasks.


The website should have implemented on the site the ability to create and maintain a catalogue of goods, display the balance, and also export information to third-party systems.

Search for goods and suppliersSearch for goods and suppliers

A convenient search will allow you to find the right contractors depending on the location, price and availability of the right product

Industry solutions

Manufacturing companies
  • Self-service portal for your customers taking into account the business logic of your sales department: pallet delivery, different types of product packaging, production order, inventory balances accounting, production order generation/approval, bonus points for suppliers, different types of buyers (large dealers, dealers sales representatives at specific locations, small sales enterprises).
  • Integration with your ERP system.
  • Management of claims and returns on the portal.
  • The ability to generate dealer specific documents without overloading ERP with the special requirements of the dealer.
Trading companies
  • Implementation of omnichannel decisions.
  • Build e-Commerce platforms with different types of use (B2B/B2C/shop-in-shop/ marketplace/combined).
  • Automatically scalable clusters.
  • Design conversion interfaces according to Baycard Institute guide.
  • Front modernisation by PWA technology.
  • Building and compiling analytics for the marketing department.
  • PIM Solutions - Create a master system for storing information about products.
  • Automation of the diagnostic-treatment process in a single information system.
  • Integration with third-party systems, laboratory information systems (LIS).
  • Simplified workflow with the documents of legal significance.
  • Development of telemedicine platform and mobile application.
  • Work with different data paths that provide different levels of access to personal data.
  • Design of services of telemedicine.
Financial sector
  • Building web-portals with secure integration to the Bank Information Systems.
  • Portals for processing diverse applications.
  • A set of different APIs and asynchronous message queues.
  • Mechanisms for fast connection of various services.
  • Machine learning (regression, classification, rule search, generalization).
  • Distribution of microservices according to different security zones.
  • Development of a unified system of data flow management: integration with WMS and LMS systems.
  • Conveyor belt and sorter management for large warehouse facilities.
  • Management of incoming and outgoing deliveries, cargo picking, transportation (all statuses) and return of products.
  • Develop API Gateway and queues for systems requiring a large number of asynchronous integrations, taking into account the number of transactions per segment.
  • Automation of document circulation, transfer of statuses to the order (collected, sent), generation of Electronic Data Interchange (EDI) of order, billing, machine vision for recognition and control of a large number of documents.
Also, the implementation of B2B portal will be relevant for the following industries:
  • Insurance
  • Retail
  • Pharmaceutics
  • Tourism

Want more useful stuff?

Sign up for our newsletter! News of the world of design and development, translation of articles, our new cases. We write about complex matters in a simple way, without advertising and spam.

Sign up

What are the benefits of a B2B portal?

Integration with management accounting systemsIntegration with management accounting systems

Up-to-date information is probably one of the most important conditions for the successful operation of any B2B portal. This is achieved through full integration with the accounting system and real-time data exchange.

Fewer customer support managersFewer customer support managers

  • Clients themselves manage and set access levels for employees with specific roles and permissions. Customer support managers are therefore freed from trivial tasks and have time for more productive work.
  • Provide the customer with the opportunity to quickly enter an order: enter the SKU of the desired product, upload CSV files, create lists of past orders.

24/7 sales without limits24/7 sales without limits

  • Nowadays people are very mobile and customers want to solve things on the go, when it is convenient for them - optimize your B2B portal for any device.
  • Increase sales by giving the customer the ability to place orders at any time without being limited by the time zones and your office hours.

PricingIndividual approach to the client as a business process

  • Customize catalogues, price lists and payment options for specific customers or groups of customers.
  • Create personalized content tailored to the needs of your target audience.
  • Automate the process of order processing according to customized settings for each client.
  • Manage the warranty and post-warranty service cycle.

Centralization of omnichannel ordersCentralization of omnichannel orders

  • Manage orders from all sales channels in a single system on any device.
  • Provide customers with real-time order updates.
  • Create automated business processes (rules) that will help optimize the work with all orders and deliveries according to the desired algorithm.
  • The principle of Progressive Web Application (PWA) to provide the convenience of a native Ron on mobile and desktop workstations without the need to install the application itself.

Benefits for the business

  • The B2B portal notably optimizes the work of the company by automating all the processes of interaction between wholesale or bulk buyers and sales managers: from filling out of the order to controlling accounts receivable.
  • To implement the B2B platform, it is important to solve a number of problems that are not standard for the online store.
  • Unloading customer data from the ERP system. Moreover, this data must connect with users registered on the portal. There are solutions for this: from sorting by customer code / phone / VAT number to manual issuance of personal accounts.
  • Pricing. It is common practice that in a wholesale business different clients have their own price range. There are no standard tools to upload such price range in the eCommerce platform. So, we create our own mechanism, which allows assigning certain attributes to different products. Each customer then can see own discount which is connected to a group of goods according to their attributes. Thus, there may be several thousand different types of prices. And it requires highly qualified developers to set up work without “brakes”.
  • Exchange of orders - takes place in two directions. This allows a business to run omnichannel trading when purchases made online are available offline and vice versa.


For example, based on the experience of our customers

  • 1. Up to 70% of orders are made online;
  • 2. About 30% received in after-office hours.
  • 3. Over 5 years, the turnover tripled, while the number of employees did not change;
  • 4. The average Order Amount increased by 20% due to additional product recommendations in the catalogue.

Problems that B2B portal helps to eliminate:

  • Huge departments for processing orders and customer support;
  • Difficulty in providing prompt and up to date feedback;
  • Low-quality communications with the client;
  • Errors due to the influence of the human factor;
  • Difficulty to get a full picture of the effectiveness of the marketing and sales department;
  • The complexity of continuous improvement of business processes.