Website optimisation

The category page is very clear. Filter and sorting options are implemented on the page, which allows the customer to quickly search for the desired items according to the appropriate parameters.

Lazy loading has been implemented for images on the category page, which optimises page loading time and increases user-friendliness. The website is also secured with an SSL certificate. The use of high-quality photos and product videos, from the Instagram photo slider, helps to encourage customers to buy. Thanks to the customer reviews placed next to the product description, users can familiarise themselves with the experiences of other customers in order to make the right decision.

It is important that the items selected by the customer are saved in the shopping basket, which makes it possible to complete the order at a later date.

Special features of the  checkout:

• The checkout process is divided into several steps, so-called multi-page checkout;
• A cleaner and clearer layout of checkout pages;
• Breadcrumbs navigation for marking the progress of order processing;
• Use of your Amazon account in the checkout

Special features of the item selection:

• Information about delivery date - the customer receives an email with the deadlines when the item is available in the shop again. This email is sent automatically based on information in the ERP system.
• A selection of product variants by colour, size or star sign are available to customers.
Different product variants are displayed as "thumbnails".
• Detailed product information - product descriptions, suggestions, reviews and links to product videos  are provided on the product page.
• Products can be personalised using the engraving function with a maximum of 30 characters (including various emotive icons and symbols). The engraving is displayed as an individual product in the shopping basket.