Rollenland - Case Study

As a leading  phenol-free paper distributor, Rollenland  has been offering to the world a unique variety of  its high-quality eco-friendly  receipt paper (cash register rolls, thermal rolls and EC cash rolls). The products are manufactured at the paper mills in Germany according to German environmental and sustainability standards. The key highlight of the company is the production of phenol-free thermal paper rolls, which makes a significant  contribution to the development and maintenance of “a Union Strategy for a non-toxic environment” in order to improve the level of protection of human health and the environment from harmful exposures to chemicals.

In 2011 Rollenland was established  as an e-commerce company. In addition to quality and service, the main focus has been placed on delivering personalized customer  service through various communication channels like  hotline, e-mail, insights from ratings and reviews. Online social networks such as Facebook, Twitter, Xing, YouTube  let a customer stay on top of trending topics. 

Based on a standardized OXID eSales 6 Flow Theme, the individual design of the shop has been developed by utilizing a set of specific symbols, colour variations, and a graphic forms in accordance with CI guidelines (Corporate Identity). Along with multilingual features, Rollenland has the ability to conduct multicurrency e-Commerce. A responsive Web design offers a good usability on all devices.

A well-structured Homepage design welcomes the customer to the site and allows him to explore the shop in more details. It contains the following elements like a search form, good navigation, a shopping cart,  a slider to choose a printer model, a Best Seller Product slider, advertising banners and some SEO texts. Having a blog on the homepage makes the website look more unique. Built on a flexible WordPress CMS (Content Management System) platform, the blog is a great asset to help customer search an appropriate product. It gives a clear explanation about the merchandise the customer is intending to buy in the form of various engaging articles and enables him directly to partake in the shopping, as the blog posts are linked with the category pages accordingly.

One of the peculiarities of navigation is a multifunctional live search or a “Sphinx search”. It allows customers instantly to see search results, which can be sorted by category, article, blog without needing to redirect them to a results page. Search extensions are also synonyms supported and have a spell correction function. Besides a live search, a “roller-finder” is at the customer’s  disposal. Thanks to the “roller-finder” a customer is not required to attend all pages in order to select the necessary items, as he is invited directly to join  the shopping process on the homepage. Taking advantage of the “roller-finder” solution customers are entitled to select the right printer straight away; to filter the  receipt rolls due to their business needs; to use the option of the SEPA Direct Debit system (note: this option is only available to countries that have signed the "Single Euro Payment Area" agreement); to view the selected goods with the scroll and send them  to the shopping cart. Those who are interested in placing their company logo on the paper rolls should inform Rollenland via e-mail  to accommodate their request.