Sportauspuff-direkt - Case Study

Sportauspuff-Direkt.de is the specialist dealer for sports exhausts with more than 20 years of experience in the field of tuning and exhaust systems. The main intention of the online shop is to offer customers a wide range of tuning accessories in a simple and innovative way and at the same time to guarantee a high quality of service.

The online shop offers suitable components not only for every vehicle manufacturer, but also for almost every vehicle type. In addition, customised products are among the standard products on offer and can be requested at any time. Regardless of the manufacturer, there is a satisfactory solution for every vehicle type.

The website was redesigned by our OXID agency to improve the presentation of website pages and individual elements. Additional modules were created and installed to increase the user-friendliness of the website and to automate business processes. The newly created modules serve the following purposes: 

• Generating XML and PDF documents;
• Upload JavaScript and CSS files in a file, compressing them to improve the rendering of the website;
• Filtering of products according to specific HSN and TSN data to optimise the search;
• Splitting products into groups;
• Generate titles for images to optimise their alt tags and improve product indexing;
• Configuration and implementation of the automatic delivery price calculation in relation to the conditions;
• Addition of free gifts to orders;

In order to make the shopping experience simple and stress-free, the option to register in the online shop using social networks such as Facebook and Google Plus has been added. The functionality of the online shop has been increased through synchronisation with eBay>: you can synchronise the delivery status, import orders from eBay into the shop, import products placed on eBay, view information on which products in the shop are active on eBay, etc.