Sportauspuff-Direkt.de is a specialist dealer for everything to do with sports exhaust with more than 20 years of experience in the field of tuning and exhaust systems. The main intention of the online shop is to offer customers a wide range of tuning accessories in a simple and innovative way, while at the same time guaranteeing high service quality.
The online shop has suitable components not only for every vehicle manufacturer but also for almost every vehicle type. In addition, custom-made products are part of the standard merchandise listed for sale and can be requested at any time. Regardless of the manufacturer, for every type of vehicle, there is a satisfactory solution for the customer.
Sportauspuff-Direkt.de website is based on the OXID CE e-commerce platform. The cooperation with the customer started after testing the website on performance and usability. Based on obtained results the following initial propositions were applied:
Numerous SEO optimisation processes were undertaken for comprehensive development and website promotion in the results of search engines:
The website was redesigned by our team to improve the display of web pages and individual elements of the site. Additional modules were created and installed in order to increase the website usability and automate business processes. Modules with the following functions were created for:
To make the shopping experience easy and stressless, the option to register in the shop with the help of social networks like Facebook and Google Plus was added. While the functionality of the shop was raised due to synchronisation with eBay: delivery statuses sync, import of orders from eBay to the store, import of goods that are placed on eBay, information about which of the goods in the shop are active on eBay etc.
Our productive cooperation with Sportauspuff-Direkt.de helped the company to modernise the website and enhance design and usability. Implementing new technologies and improving the functioning of existing ones supported the multifaceted site development. Thanks to providing a high-quality and comfortable site workflow while raising the indicators of customer satisfaction and performance we also have achieved impressive results in website statistics.
|The key indicators||Bounce rate||Sessions rate||New audience rate|
|In percent||reduced by 98.6%||increased by 250%||increased by 212%|
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