B2B online trading is a popular, modern business model that is used worldwide today. B2B online shops were developed with the aim of satisfying the needs of business customers. Shopping online is convenient for customers. On the other hand, the shop operator generates more than half of the sales and creates competitive advantages through digital services.

Your company and customer database are growing and it is becoming increasingly difficult to keep track of everything. Are you encountering problems in customer service? An efficient, powerful CRM solution makes this task easier. It helps to build healthy customer relationships, increase efficiency and ensure the success of your business. If you are hesitating and have not decided to implement CRM, we describe the key moments of the process and the benefits of using a CRM system in this article. With this information you will be able to make the right decision.

Powerful software solutions are needed to increase productivity in the company. CRM and ERP can be used with this goal in mind. Both systems are used to optimize business processes, offer a uniform database and help to work more efficiently, and both CRM and ERP are complete solutions. They have a lot in common, but differ in some aspects. In our article, we compare ERP vs CRM and their strengths, describing common and different points.

The use of a product configurator in online stores is no longer a surprise these days. It is, so to speak, a key to success that helps you stand out from the competition and attract more customers with personalized offers. Those who opt for this option strengthen customer loyalty and benefit from increased sales. At the same time, you also come up against high costs. So that you can clearly understand the whole situation and plan your budget correctly, get a precise overview of all product configurator costs.

Exciting shopping experiences can be created with the help of impressive product portfolios. Personalized products are very popular. That's why all shop operators are looking for an experienced service provider to create and implement a powerful online product configurator. Kenner Soft Service GmbH provides a particularly high-quality solution.

The influence of machine learning is significant. That is why it is used in all areas today. Online retail cannot do without AI technology because it offers customized interactions and revolutionizes the customer experience. There are a variety of AI functions that Shopware offers for process optimization, cost savings and sales growth. In our article, we explain the most important AI features and the role they play in online retail.

Every online retailer decides for themselves how their shop should look and what they should offer their customers. Additional functions are needed to enable the best possible service and checkout process. Some want to make their shop more user-friendly, while others try to attract new customers with different payment or shipping methods. Various extensions are used to achieve this goal. This enables the best shopping experiences.

You are hesitant to open a webshop. It is difficult to make such a decision. It is an important step to realize this business idea. You need time, money and a good team that you can rely on. All risks should be taken into account before you start creating it. Everything should be done with a clear head.

The use of a CRM system cannot be disputed, as it allows the shop operator to keep an eye on the performance of his sales organisation. In any case, it is an efficient tool for the centralised management of customer relationships. However, newcomers do not understand which solution they should choose from the numerous CRM providers. That's why we take a closer look at whether an individually programmed or ready-made CRM system is better. We also provide a detailed CRM cost comparison.