Shopware 6 is the best known and most used e-commerce software in German-speaking countries, which guarantees many options for successful shop support. For Shopware there is also a variety of themes that make the look of the online shop unique. In this article, we have selected the best themes for Shopware 6 so that you can replace your default template with an attractive theme and benefit from it - as beautiful designs attract more customers. First, let's look at the most important aspects that go into making a theme great:

• User friendliness. Visitors should be able to use and navigate your website easily. Important categories should be listed clearly and the pages should not be overloaded. Additionally, visitors should have a clear path to undo their action, e.g. B. to cancel a purchase or make changes to your order. All of this helps to create an unforgettable experience.
• Speed. It's nice to have a visually stunning website, but sometimes simplicity can be good enough if you use it wisely. Filling your website with rich visual elements like videos, animations and lots of photos will affect your website speed and slow and lagging website can be a frustrating experience for customers. So avoid falling into this trap at all costs.
• Compatibility. Make sure the website works equally well on all platforms and browsers. It is important to have a website that also works smoothly on mobile devices and tablets. We live in a digital world and you can't afford to lose potential customers just because your website doesn't work well on a particular device or browser. Therefore - test!
• Communication. A good topic should have an area where visitors can sign up for your newsletter, leave comments, and contact you. A search bar is also of immense importance, all variants of certain products should be displayed, a “Thank You” message when completing the purchase is also recommended.

How to choose a theme for the online shop?

1 – Always analyse the latest topics: The latest themes released by agencies tend to have more resources and may have common features that might interest you. You might even discover a new feature in a theme that can help you increase conversions to sales.

2 – Less is more: Your niche doesn't always need a resource-heavy theme, or the most modern of all. Here, too, the old “less is more” should be observed. We recommend choosing a theme that meets the main visual needs of your niche, even if that theme is simpler or comes with fewer features.

3 - Get inspiration from major retailers: The major online stores in the market can be a great reference to help you better understand consumer needs. Note that these stores have a strong focus on visual simplicity and offer multiple channels of service (see point 2 - less is more!)

4 - Choose a topic with visual characteristics of your niche: Since there is a very large variety of themes published, you can certainly choose a theme that is more suitable for you to start selling as soon as possible without having to make any changes. Therefore, we recommend choosing a theme that is as close as possible to the characteristics of your online store.

The best themes for Shopware 6

In the Shopware store there are many themes for Shopware 6: for every taste and at almost every budget: paid and free. Depending on the requirements, you can choose certified themes (which Shopware has awarded for their excellent quality and support), view ratings and sort available variants according to certain characteristics. Below is an overview of what we think are the best themes.

ThemeWare® Modern Pro

ThemeWare® Modern Pro  is certified Gold, rated very highly by users and is considered one of the most popular themes in the Shopware Store. It was created by TC-Innovations GmbH and is available in two versions: Purchase version for EUR 497.00 and Trial version in which it can be tested free of charge for 30 days.

This theme is revenue-boosting, extremely customizable, SEO and page speed-optimized, offers integrated checkout headers and footers to reduce abandoned carts, and numerous sales promotion elements.

ThemeWare® Strong Pro | revenue-boosting and customizable

ThemeWare® Strong Pro | revenue-boosting and customizable is one of the most popular paid Shopware 6 themes from TC-Innovations GmbH. The theme is priced at EUR 497.00, a trial version is also available. It offers a wide variety of settings and customization options, is SEO and page speed optimized. Extra many plugin functions can be added, you can find the list in the Shopware Store.

STRATUS | Pro | Responsive Premium Theme 

STRATUS | Pro | Responsive Premium Theme is an equally popular theme among Shopware users, created by Zenit Design. The theme costs EUR 399.00, a trial version is also available. It can be easily configured and customized thanks to extensive configuration options. The theme offers a selection of different designs as preconfigured child themes.

HORIZON | Pro | Responsive Premium Theme

HORIZON | Pro | Responsive Premium Theme is another Zenit Design theme for the price EUR 399.00 with a very well thought-out design and many configuration options. It offers many functions, including CMS worlds of experience elements, columns & layouts, category image in the listing, sticky header and much more.

PRECIOUS | PRO | Responsive Premium Theme

PRECIOUS | PRO | Responsive Premium Theme is a feature-rich theme developed by RH-Webdesign, it's SEO & Page speed optimized, has social media integration - which is a must these days. The theme costs EUR 499.00, there is also a trial version.

GRAVITY | Pro | Responsive Premium Theme

GRAVITY | Pro | Responsive Premium Theme is a theme developed by Zenit Design for Shopware shops at price EUR 399.00 with a trial version. The theme is suitable for online shops of any size, is highly scalable and expandable. It can be expanded with apps & plugins as well as child themes, it offers the shop operator a lot of flexibility thanks to integrated CMS experience world elements.

MAGAZINE 6 | Clean Premium Responsive Theme

MAGAZINE 6 | Clean Premium Responsive Theme from shop-templates.com is a universally applicable designer template for Shopware, which can be easily adapted via the Shopware backend. It is 100% responsive, SEO optimized, easily customizable and compatible with all major browsers. The theme costs EUR 249.00, there is also a rental version including a trial month for EUR 39.00 monthly.

Free Liberty Responsive Theme

Free Liberty Responsive Theme is a very popular free Theme by Wonderthemes with numerous options, customizable banner with announcements in website header, newsletter subscription form in website footer, optimized pages and sticky navigation. It allows you to flexibly customize the look of your shop. It's a great option for Shopware beginners!

Ruby | Responsive SW6 Theme

Ruby | Responsive SW6 Theme is a free theme by 8mylez, without support. It offers integration of your own Google Font, individual design via the theme configuration, sticky navigation and dropdown navigation. The theme is open source, e.g. - you can make the changes to the code yourself. It is a good solution for smaller Shopware shops.

Manu Theme by digital.manufaktur

Manu Theme by digital.manufaktur is another free theme without support for Shopware 6, created by digital.manufaktur GmbH. It has over 150 diverse theme setting options for individualization, direct integration of social media channels in the footer, individualized account area and much more.

Do you need help selecting or implementing a Shopware 6 theme?

Our agency has been dealing with various e-commerce software solutions for years, and especially with Shopware.

We offer our customers various services related to Shopware: Creation, further development and support of a Shopware shop (both B2C and B2B), creation of a product configurator, design, creation of plugins (you can find the list of our plugins for Shopware here), Migration to Shopware from other e-commerce solutions, CRM, PIM. We would be happy to advise you on all these questions and offer the best possible solutions.