Blog

When you have a website developed or already have one, you want users to enjoy using it and ultimately place orders. But what makes the user stay on your site or leave it to the competition? Of course, there are many factors that make people stay on your website, but one of the most important is usability. In this article, we explain what usability is, what it consists of and how to conduct online usability tests.In general, usability is a measure of how easy or difficult it is for a person to use a website or product in a given context.

The e-commerce market has grown strongly since 2020, driven by the COVID-19 pandemic, social isolation and changing consumer habits. In this scenario, it is more important than ever to manage online business, and this is where the benefits of ERP for e-commerce come into play.

To make a company more efficient and increase sales, it is essential to invest in solutions and processes that organize and manage key business data more effectively, such as an ERP system.  ERP is the abbreviation for Enterprise Resource Planning. Its main function is to manage various processes and areas of the company. With ERP, the company keeps track of inventory, financial transactions, income and expenses, payroll and all other necessary data and key figures.

If a company needs a certain service or does not find it profitable to set up an internal department or hire a person for certain activities, it can resort to outsourcing. This is a strategy that can be more or less advantageous depending on the company, and so in this article we examine the pros and cons of outsourcing.

Today's e-commerce market offers many store systems for every taste, more precisely - business size, requirements, business logic, etc. Shopware and OXID - both are exceptional in terms of usable functions and extremely popular on the German market. Both Shopware and OXID were developed in Germany and place great emphasis on quality. In this article, we compare the community editions of both systems - what do they have in common, how do they differ, for whom is each software solution better suited and what costs should you expect?

There are so many options for developing an online shop that it can be confusing to decide on a particular platform, like a simple trip to the market. For example, if you want to buy ingredients for a cake and go without a list when you see a variety of products in the supermarket, you may not be able to choose the ones that best suit your goals. On the other hand, if you have a list of specific products at hand, you won't have any doubts and waste your precious time comparing products.

The ability to make purchases online has become a trend for both individuals and businesses. According to Atreus' study on trends in B2B sales in 2025, 77.44% of respondents consider digitization and automation to be one of the most popular trends for the next five years.

Shopware is the leading German solution for creating online stores, which is becoming increasingly popular thanks to the many benefits it offers and its commitment to innovation and adaptation to the current needs of digital commerce. It is a modular online store system with over 91,000 customers worldwide, first released as open source software in 2004. With this e-commerce solution, online retailers can design their own online store flexibly and freely.

Digitising the business often means creating an online shop that serves as a virtual shop window and multiplies the opportunities to reach a wider audience and offer products to new customers. In this sense, product marketplaces, e-commerce shops and even social networks are proper channels that enable these commercial purposes.