What B2B features does Shopware 6 offer?
When talking about e-commerce, people often think of online sales made directly to end consumers (B2C, business-to-consumer). However, B2B is a business model that is growing increasingly popular in e-commerce. B2B sales are business-to-business negotiation processes. They usually take place between a supplier and a customer. These are negotiations with lower frequency, greater consistency, and a large volume of products involved.
In principle, digital B2B operations can be carried out by industries, distributors, brands, retailers, etc. After all, these are business models that sell to other companies, not to end consumers. In this regard, it is important to emphasize the need for an e-commerce platform that is ready to serve a business-to-business institution and that is versatile and flexible to allow for customization according to the needs and specificities of the company. The main advantages of B2B are as follows:
- Opening up more business opportunities and new markets
- Predictability—customer relationships are often long-term
- Scalability—there is always the possibility to accelerate growth
It is no secret that B2B operations are more complex and bureaucratic than B2C operations. Therefore, it is important to select the ideal software that meets all B2B software requirements.
Shopware is currently the leading E-commerce solution on the German market. Thanks to the many advantages offered by Shopware Hosting and its commitment to innovation and adaptation to the current needs of digital commerce, this shop system is becoming increasingly popular. It is a modular online shop system with over 91,000 customers worldwide, which was first released as open source software in 2004. With this e-commerce solution, online retailers can design their own online shop flexibly and freely. It is an excellent platform for creating modern and innovative online shops that are characterized by their ease of use and emotional customer appeal when shopping.
The main advantages of Shopware are:
- Flexibility
- Scalability
- Search engine optimization
- Integration with all sales channels
- Various business models
Shopware offers customers a free Community Edition and paid editions Rise, Evolve, and Beyond.
Shopware B2B Suite – innovative e-commerce solution for efficient sales processes
E-commerce agencies offer Shopware B2B Suite to expand the web shop for business customers with important functions such as rights and role assignment and price lists. The software is modern and quite complex and is not suitable for e-commerce beginners, but rather for medium-sized and large B2B companies (wholesalers and manufacturers).
The most important features of Shopware B2B Suite are as follows
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Role assignment B2B retailers can assign users the roles of sales representative or debtor. All necessary roles can be defined with their respective permissions. Customers have numerous options for managing their own customer accounts.
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Processing offers Offers received from the shopping cart can be easily processed: products can be exchanged, discounts granted, and updated offers sent back to the customer. The customer receives the adjustments and can confirm them without any problems.
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Individual prices Thanks to the Shopware B2B Suite, you can create and manage individual price lists for individual customers. Accordingly, you can implement connections to ERP systems or price databases so that data is transferred from existing systems.
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Order lists In Shopware B2B Suite, there are two ways to process orders quickly and efficiently.
- Order lists: Customers can create individual order lists in their accounts, where they can easily add products and process them further.
- Orders via XML/CSV: It is also possible to place orders using existing XML or CSV files.
- Order statistics You can view detailed statistics on orders placed. A graphical overview with the most important key figures is available to every user.
Our Shopware 6 agency has been working with various e-commerce software solutions for years, particularly Shopware. We offer our customers a range of Shopware-related services: creation, further development, and support for Shopware stores (both B2C and B2B), creation of product configurators, design, creation of plugins, migration to Shopware from other e-commerce solutions, CRM, and PIM. We would be happy to advise you on all these issues and offer you the best solutions.
FAQ
- What is the difference between Shopware B2B Suite and B2B Components?
B2B Suite is an older solution with comprehensive B2B functions that is no longer being developed. B2B Components is a modern advancement for B2B functions. This flexible solution can be integrated with external systems.
- Is it possible to manage different roles and user rights?
Yes, with B2B Suite and B2B Components, it is possible to manage user rights and different roles.
