in Shopware

When people talk about e-commerce, they often think of online sales made directly to the end consumer (B2C, business-to-consumer). However, a business model that is growing more and more in e-commerce is B2B. B2B sales are business-to-business negotiation processes. They usually take place between a supplier and a customer. These are lower frequency, more consistent, and large volume of products involved. 

Basically, B2B digital operations can be done by manufacturers, distributors, brands, dealers, etc. After all, these are business models that sell to other companies, not to the end consumer. In this regard, it is important to emphasize the need for an e-commerce platform that is ready to serve a business-to-business institution, and that is versatile and flexible to allow adjustments according to the needs and specifics of the company. The main advantages of B2B are as follows::

  • Opening up more business opportunities and new markets
  • Predictability - customer relationships are often long-term
  • Scalability - there is always the opportunity to accelerate growth

It is, of course, no secret that B2B operations are more complex and bureaucratic than B2C operations. Therefore, it is important to choose the ideal software that meets all B2B software requirements. 

Today, Shopware is the leading e-commerce solution on the German market. Thanks to the many advantages that the Shopware platform offers and their commitment to innovation and adaptation to the current needs of digital commerce, this shop system is becoming increasingly popular. It is a modular online shop system with over 91,000 customers worldwide that was first released in 2004 as open source software. With this e-commerce solution, online retailers can design their own online shop flexibly and freely. This is an excellent platform for creating modern and innovative online shops, which is characterized by its ease of use and emotional customer approach when shopping. 

The main advantages of Shopware are:      

  • Flexibility 
  • Scalability 
  • Search engine optimization 
  • Integration with all sales channels   
  • Different business models

Shopware offers customers free Community Edition and paid Editions Rise, Evolve and Beyond

Shopware B2B Suite - innovative e-commerce solution for efficient sales 

Shopware B2B Suite is a perfect e-commerce solution for expanding your web shop for business customers with important functions such as rights and role assignment as well as price lists. The software is modern and quite complex and is best suited not for e-commerce beginners but for medium and large B2B companies (wholesalers and manufacturers). 


The most important functions of Shopware B2B Suite

  • Role assignment

It is possible for B2B retailers to assign users the roles of sales representative or customer. You can define all the necessary roles with their permissions. Customers have numerous options for managing their own customer account.

  • Editing offers

The offers received from the shopping cart can be easily edited: products can be exchanged, discounts can be granted and then updated offers can be sent back to the customer. The customer receives the adjustments and can easily confirm them.

  • Individual prices 

Thanks to the Shopware B2B suite, you can create and manage individual price lists for individual customers. Accordingly, the connections to WaWis or price databases can be implemented so that the data can be taken over from existing systems. 

  • Order lists

In Shopware B2B Suite there are two ways to process orders quickly and efficiently. 

  1. Order lists: The customer can create individual order lists in his account and simply add and process the products there. 
  2. Orders via XML/CSV: It is also possible to place orders using existing XML or CSV files.

One can see exact statistics about the orders made. A graphical overview with the most important key figures is available to every user.


Our agency has been dealing with various e-commerce software solutions for years, and especially with Shopware. We offer our customers various services related to Shopware: Creation, further development and support of a Shopware shop (both B2C and B2B), creation of a product configurator, design, creation of plugins, migration to Shopware from other e-commerce solutions, CRM, PIM. We would be happy to advise you on all these questions and offer the best possible solutions. 

Are you interested in a dedicated team?

Please contact our team, we will be glad to help you.

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